Creating and Optimizing Unique Content

Creating unique content is important not only for search engine optimization, but also for user experience. This lesson will clarify the importance of quality content, as well as how to maximize that content. We'll discuss integrating keywords and unique content and how to use links effectively. If you have an article that doesn't match the topics and keywords you normally use, this article won't be seen as relevant and will not rank as well. In addition, the content should be well organized within sub-directories, so search engines and users can locate and identify content most relevant to the specific topic they're searching for. For example, if you had a site about movie reviews, you wouldn't want to just place all movie reviews in the same area. It would be best to organize these in some way, such as by genre. This way, users looking for reviews about dramas or comedies can easily discover what they are looking for. Another thing to be aware of is the importance of unique content. Copying content from elsewhere and placing it on your site will not help your site to rank. In fact, having little to no unique content may result in a penalty. If you want to quote texts from elsewhere, that's fine. But surround what you are quoting with your own content so the page presents a unique perspective. It's also a good idea to link back to the page you're quoting. Generally in instances where duplicate content is a concern, Google will give credit to the first site that published that content, so if you have a website and someone copies your content, you do not have to be worried about a penalty because you posted it first. If a page on your site is a duplicate of another page of your site, these two pages will compete with one another in search and cannibalize your efforts. In addition to avoiding duplicate content, you should also make sure your content is unique in that it adds something of value other similar pages or articles do not. Think about how you might be able to include new information or present the information a little differently than other websites have to add a unique spin. For example, you might want to include a video, a series of images, or other material to make your content stand out and offer more value to the reader than similar articles would. Remember, Google likes providing results that they think will be useful for users. If your page just consist of a giant block of text, no matter how well-written, it will not be viewed as useful as a page which incorporates other resources, such as images. Where possible, include resources like images, video, downloadable items, and links to other useful resources. Even if they're not on your own domain. You do not always need the full phrase movie reviews unless it occurs naturally. Using too many instances of a keyword, movie reviews will start sounding repetitive and unnatural. This might be seen as spam and could potentially result in a penalty. Whenever you read your content, read it out loud and see if it sounds natural to the human ear. It's a good idea to get the opinion of a friend or a co-worker. Google will also look at synonyms. For example, do you only use the word movies or other related words like film or cinema? If you change up your wording throughout the article, this will help the article sound more natural while still incorporating similar keywords. Also consider topical associations. For example, if you're reading an article about movies, you might expect to see words related to movies like entertainment, popcorn, or theater. This will help reinforce the theme of your article. If the content you're writing is closely related to another page on your site, you should link to other relevant pages the user will find useful. Instead, you'd want to link the text that says romantic comedy movie reviews to the page itself. Pay attention to the reading level of your content. There are tools online which will grade the reading level of a page, try to match the reading level to that of your audience. This will aid in user-friendliness, which will help your SEO. Link to other related web-pages or articles within your content. Add images and other resources where applicable. For your next assignment, find an article on the subject of your choice and rate the content based on the best practices we discussed. Answer the following questions. How relevant is the content to the theme of the site? Does it include useful resources that add value to the reader? Does the article link out to other sites? Does the article appear to use keywords effectively? What other tips for improving the content do you have? You should now be able to define best practices of creating optimized content. This will aid you in developing a content creation strategy, optimizing existing content, and creating new content.

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##SEO #SEO_Learning #Seo #Google_Seo #Makemoneyonline #Earnonline

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