Innovating in Inflationary Times | Flying Fish Lab | HeroX

🔊 Podcast: Laying the groundwork for #controlleddisruption! We had the good fortune of connecting with Mário Braz de Matos, Co-founder and Managing Partner at Flying Fish Lab to discuss various #innovation topics, from using the right tools based on your strategy to how you can achieve superior results at a lower cost with productivity innovation.

Host: Adam Olsen, Podcast Host - HeroX
Guest: Mario Braz de Mateo, Co-founder & Managing Partner, Flying Fish Lab

3:04 Innovation goes far beyond NPD
4:14 What is Controlled Disruption?
4:35 Ways to Source Intelligent Naivety
5:56 The First Piece: Outside-in
7:18 The Catalyst to Cross-functional Co-creation
8:38 The Kelloggs Example: End-to-end
11:40 An Aggressive Pressure: No Time to Think
12:39 The Right Tool for My Problem - Jump!
13:18 Afford the Time on Strategic Thinking
14:17 Don't Judge a Fish by It's Ability to Climb a Tree
15:51 Maintaining a Robust Partnership Ecosystem
17:00 Cross-pollinating Human Creativity and AI
20:45 How to Deliver Superior Results & Benefits to Customers while Reducing Costs
23:04 The Whole Value Chain
23:56 When Crowdsourcing Isn't the Only Tool for the Job
25:53 Approaches: Communication, Productivity, Proposition, Go to Market...
26:45 An Example of Shifting Proposition: Johnson & Johnson
28:57 Gauging Innovation Readiness: Tell the Truth, Interrogate Assumptions
32:04 Maturity & Commoditization drive Need for Innovation
33:06 The Next 5 Years
34:44 Expect Faster, More Often, Better Services & Products
35:23 The Future is Hybrid

About Flying Fish Lab
A Singapore-based open innovation consultancy which focuses on delivering Controlled Disruption for brands by reframing their challenges through an "intelligently naive" perspective. They combine next gen crowdsourcing with challenger thinking and business greenhousing to create disruptive solutions across innovation, products, activation, communication and brand positioning. Having worked with over 50 of the top 100 brands globally they bring to the fore an eco-system of partners from research to design and innovative startups for delivery.

#innovation #controlleddisruption #crowdsourcing #flyingfishlab #HeroX

- How to Implement Ideas: https://www.flyingfishlab.com/our-point-of-view/categories/tips
- Innovating in Inflationary Times | HeroX Blog: https://www.herox.com/blog/1041-innovating-in-inflationary-times

www.HeroX.com
Your Crowd. Your Solution.

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#HeroX #crowdsourcing #crowdsourced #challenges #solutions #idea_software #crowdsourcing_platform #innovation #prize_challenges #crowdsourcing_websites #innovation_challenge #crowdsourcing_companies #crowdsource_app #crowdsourcing_projects #open_innovation_platform #crowdsourcing_software #crowdsourcing_innovation #uncredentialized_marketplace #social_network_for_innovation #social_network #crowdsourcing_tools #business_innovation_consulting #innovation_consultant

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