How Ad Networks are connected to Publisher and Advertisers in the Ecosystem?

Ad Networks CREATES A MARKETPLACE where it CONNECTS - Multiple PUB, who are providers of Ad Inventory & ADVertisers, who are consumers of Ad Inventory and make money

Ad Networks aggregate Ad inventory from publishers or AD INVENTORY SELLERS and sell it to Advertisers or Ad Inventory buyers based on campaign targeting & requirement

Advertisements are sent in return from Buyer's side

By this, Ad Networks act as Media vendors who help in selling and reselling ad inventory

Тэги:

#dv360_course #dv360_training #programmatic_advertising #dv360 #programmatic_advertising_training #dv360_campaign_setup #dv360_hierarchy #demandsideplatform #ad_operations #Programmatic_ads_tutorials #ssp #ad_exchange #Amazon_dsp #Programmatic_Ads_lessons #dv360_tutorials #DMP #Data_Management_Platform #Google_Ad_Manager #Marketing_Automation #Brand_safety #Real-time_bidding #Bidding #Realtime #RTB #Ad_fraud #Ad_Inventory #Trade_desk #Supply_side_platform #Line_item #YouTube_ads

Скачать видео