Advanced Facebook Ads Targeting Strategy For 2023 (SMMA)

Hey Henz, your video was interesting to watch😆✨ thanks for sharing your strategy.

yours sound qualty is poor

very interesting

You have very basic knowledge of FB Ads and this is all wrong. On Facebook Ads, you are buying impressions, not clicks. It is not Google Ads search. For that reason, CPM is an important metric to monitor as an overall gauge of success for any campaign - not CTR.

You have in your columns "CTR (all)", which is also wrong, because that includes any click on your ad, including on video play buttons and clicks to your FB page. You instead must use "CTR (link clicks)" because that is actual clicks on your ad that lands the user on your website. And that website traffic then has a chance to convert. Someone clicking a video play button or your FB logo to your FB page cannot be used as a measure of success for any audience where you are optimising for CONVERSIONS.


Finally, you are p*issing around with tiny budgets. $20 here, $50 there. You cannot confidently conclude what audiences are effective with such tiny spend. The FB bidding algo also prefers large audiences and FB has started deprecating many Interest audiences. There is no doubt many "false positives" across all your audience testing. And just because you are targeting "other" audiences not directly linked to your product, that doesn't mean another advertiser in another niche is not targeting that "other" audience. They are. You need really high quality creatives to get cut through.

You should instead band together similar interests and ensure audience size is at least 1m. If it is smaller, you have a tiny audience and FB Ads probably won't be effective, or otherwise impossible to scale. That is one reason why I would not touch local businesses. It is a waste of time. After 3 months of even low spend their entire audience is saturated. There is no longevity and it's impossible to scale.

Source: I have been doing FB Ads day in, day out for over 11 years and for multiple brands in multiple niches/sectors.

I also find the hustler bro "SMMA" get-rich-quick scheme highly amusing. It is not easy. It requires marketing, digital advertising and business knowledge/skill. If you want quick money at a young age, study and get into technical sales or become a stockbroker.

Fix your sound

Ur audio is bad

thanks ❤

Targeting on facebook ads is very important. I can suggest WASK is a fantastic option. Its target audience attribute is fantastic. You may find potential consumers in a variety of ways.

hi friend, first iwant say thanks for sharing knowlodje with us, and i have questions i wnat starting my smma, can i work it from launch online, and how ican find customer online and if ineed a photos or video about business by on line , how can demand it this private informations, ihope you answer my queestions

Hi there) Can I change product images in an ad that's already running?

Hi there! How long does it take to review and launch a Facebook campaign?

How do you select advertising platforms?

Boost volume of audio too low

Is it possible to become a targetologist on your own? Or is it better to hire a specialist?

Will the cost per click differ in the same niche, but in different cities?

very poor audio

THANK YOU SOOO... MUCH!

Hello, Can we add a new video or image to an ongoing advertising set? Or do we need to create a new campaign with a new set of advertisements and these new videos and images? Thanks

Your mic dude

Amazing video.

Do you prefer ABO or CBO? which one problems better, any idea?

More of this please 🙏

The video is great, informative!

Im spending 200qr but i will get lessthan 10 orders so how can i improve my ads performance can u please help me❤

Beyond competition.

Should we use stack interest for this or just 1 interest per adset ?

Hello sir . Do we need lots of pixel data for using this strategy ? Or we can go with low data pixel .

Thanks for the video! Loved it very much!

What a video

Video jumps from screen to screen but it's not explaining actually how to set up an ad now to get it running it's all ads that have already been running so far too complicated to follow

great value, thanks

Your sound volume is very low.

Does this work for e-commerce ?

somehow volume is really down

Guys is talking in a mic and his voice is very low. Real tech guy

Can i duplicate adsets in a running campaign without messing it up?

Ty for this. But pls fix your mic

How can we research about the interests and behaviours of pottential customers of rsndom businesses?

If a creative worked in one city, can it be copied for advertising in another?

Hmm, how many sales on average one can get from an audience before it dies out? Only a few like less than 10 for example?!

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

Which social network is best for targeted advertising?

What briefs do you send to clients to fill out? What questions do you think are important to ask the client?

Hi. Can retargeting keys and conditions in the same group narrow the audience?

good video, I'll try to do it in Brazil

How come I cannot see the hendricks master mind column in my ads manager

Hi! What is the monthly budget for advertising for a blogger with 15,000 subscribers?

Yo Hendz, you got hella money you should start taking care of your body!! No hate just think you would feel much better!!

Did you choose student

hey dude, got curious why do u avoid those countrys?

Just run broad targetting