Is Nescafé Coming For Your Specialty Coffee Business?|The MAP IT FORWARD Coffee Industry Podcast 508

In a recent MAP IT FORWARD coffee roaster's group coaching session, we took a question from a specialty coffee roaster asking what seemed like a peculiar question: "How do I compete with Nescafe?" The discussion that followed uncovered a number of interesting discoveries about Nestle's Nescafe new roasted coffee wholesale program being sold not to supermarkets, but to cafes! It begs the question, are the supply chain, logistical, and labor constraints we're living through, paving the way for further industry consolidation that sees powerful, cash-flushed brands like Nescafe (previously synonymous with instant coffee) make headway into the specialty coffee wholesale roasted coffee market?

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SPONSOR: BARATZA
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https://www.baratza.com
@baratza

This episode of the MAP IT FORWARD podcast is brought to you by manual brewing grinder manufacturer, Baratza. The company that’s known for innovation, value, quality, and consistency. Baratza designs precision burr grinders with a small footprint - perfect for both home and commercial environments. Head to www.baratza.com to pick up your favorite grinder today or enquire about becoming a wholesaler of Baratza grinders. Baratza - We Grind, You Brew.


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FURTHER INFO
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#map_it_forward #the_daily_coffee_pro #coffee_podcast #lee_safar #the_coffee_industry #brewing_coffee #career_in_coffee #cafe #roastery #roasting_coffee #the_coffee_supply_chain #the_coffee_value_chain #coffee_industry #barista #coffee_roaster #coffee

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