INDIAN Grooming Market Business Insights & Lessons Explained by Beardo Founder | FO124 Raj Shamani

INDIAN Grooming Market Business Insights & Lessons Explained by Beardo Founder | FO124 Raj Shamani

Raj Shamani

9 месяцев назад

520,366 Просмотров

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In the third episode of Figuring Out: Consumer Brands we are in conversation with Ashutosh Valani. He has launched, scaled and sold off 2 D2C brands (Beardo & Villain) in 4 years and now is working on his third startup Renee Cosmetics. He holds a degree from Brunel University, London and Co-Founded 3 startups. He disrupted the beauty & grooming industry not only once but thrice. And in this podcast he has shared all the insights of how to build a startup from scratch to how to scale it and sell it.

He shares the key factors that led to the resounding success of all three of his startups, insights he noticed about Indian consumers, How he built Renee cosmetics and such a crowded market and set it apart from the competition. He also shared the challenges of the Indian beauty & grooming industry and insights of perfume market in India.

If you're an aspiring entrepreneur or simply curious about the grooming, beauty, and fragrance industries, this podcast is a must-listen.

Follow Ashutosh Valani On

Linkedin: https://in.linkedin.com/in/ashutoshvalani
Instagram: https://www.instagram.com/ashutoshvalani/

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Timestamps:

00:00 - Intro
03:24 - Is he an underrated founder?
07:18 - Building Beardo, Villain & Renee Cosmetics
11:38 - His first few jobs
13:34 - Consumer insights from his job as a waiter
20:17 - Beauty & grooming market in India
22:17 - 5 viral products of Renee cosmetics
29:53 - Why D2C brands don’t work
31:58 - Beardo’s strategy to go offline
34:39 - First viral campaign of Beardo
36:27 - Story behind name Villain
37:55 - Too faced story
39:43 - Perfume market in India
44:43 - Building one product vs multiple products
47:13 - Perfume Brands for men vs women
54:42 - Is the perfume market cluttered now?
58:41 - Top profitable businesses in India
1:06:04 - Grow the category
1:07:38 - How are Indian consumers different?
1:12:18 - Experience working with Suniel Shetty
1:15:06 - Working with KGF actor Yash
1:16:10 - Story of building Renee Cosmetics
1:18:50 - Collaboration RCB team
1:22:20 - Rashmika Mandanna for Beardo
1:22:52 - 3 Departments Ashutosh wants to handle
1:24:27 - Best advice & worst advice for entrepreneurs
1:27:22 - 11 million in 11 months
1:28:22 - Conclusion

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🎧 Stream Figuring Out episodes on Spotify:
https://open.spotify.com/show/736rhmW7vilNgkFFo8aDz4

📺 Watch Figuring Out episodes on YouTube:
https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ

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My gear for shooting this video:

Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK
Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi
Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy
Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0
Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf
Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM
Shure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63d
GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL

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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

To Know More,
Follow Raj Shamani On ⤵︎

Instagram @RajShamani
https://www.instagram.com/rajshamani/

Twitter @RajShamani
https://twitter.com/rajshamani

Facebook @ShamaniRaj
https://www.facebook.com/shamaniraj

LinkedIn - Raj Shamani
https://www.linkedin.com/in/rajshamani/

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#Podcast #FiguringOut #RajShamani

About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

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#raj_shamani #shamani_industries #figuring_out_with_raj_shamani #inspirational #india #figuring_out #raj_shamani_podcast #hindi_podcast #indian_podcast #english_podcast #motivation #indian_startups #success #podcast #figuring_out_podcast #latest_podcast #ashutosh_valani #ashutosh_valani_podcast #ashutosh_valani_interview #beardo #villain #renee_cosmetics #beardo_founder #renee_cosmetics_founder #beauty_industry #grooming_industry #beauty_grooming #product #viral #profitable
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Комментарии:

@monalisakarvlogs
@monalisakarvlogs - 08.12.2023 13:18

Completely worth it 🙌

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@chandrashekarprasad1966
@chandrashekarprasad1966 - 04.12.2023 16:01

❤ nice👏

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@user-vi2cm2nz2z
@user-vi2cm2nz2z - 04.12.2023 06:00

Will show this to my grand son ❤

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@ketulvara7064
@ketulvara7064 - 01.12.2023 16:25

Bring Real Businessmen like Ashutosh Valani not much Known but real player Please don`t go by famous name but go for real Player of Industries

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@Akx-Yt
@Akx-Yt - 30.11.2023 00:52

Your questions most of the times are your business related, try to make questions more relatable.

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@abhijeetjadhav340
@abhijeetjadhav340 - 29.11.2023 21:01

Just keep saying right

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@arihantsingh4297
@arihantsingh4297 - 27.11.2023 23:56

Please provide more facts and numbers so that it's become easy to understand the market

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@abhinavkumarverma930
@abhinavkumarverma930 - 26.11.2023 22:23

Thanks Raj for bringing wonderful session ❤

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@ashifeqbal3004
@ashifeqbal3004 - 25.11.2023 07:55

Ye jo itni badi badi baate kar rahe hai gaao me aak buisness kark dikhaae sala yhaa to paisaa hi jugaad karnaa itna mushkil hai kyaa bataaiee

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@anjalijain7847
@anjalijain7847 - 25.11.2023 06:22

Right

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@manjuvygon7914
@manjuvygon7914 - 23.11.2023 10:06

Xx❤q

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@AryanBusiness-vh6jc
@AryanBusiness-vh6jc - 22.11.2023 19:41

Hello dear im from Chattisgarh im 17 years old very interesting podcasts.... very helpful podcasts nice brother

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@himavanthreddy8940
@himavanthreddy8940 - 22.11.2023 06:58

I feel session is more on the marketing side. How about the other aspect of building a company or brand ? I feel, you could have focus on that as well. Just a general note.

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@yeehaw2685
@yeehaw2685 - 21.11.2023 14:25

Speak in English, I dont understand the language your currently speaking in, if not atleast provide subtitles.

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@praneshshine6790
@praneshshine6790 - 21.11.2023 12:17

You conversation mostly should be in ENGLISH.

And try to ask the trade secrets.

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@premalkansara
@premalkansara - 20.11.2023 14:29

Keep the god thing rolling

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@premalkansara
@premalkansara - 20.11.2023 14:27

No need to go any Bschool every thing u will get here

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@prathmeshchavan2166
@prathmeshchavan2166 - 18.11.2023 00:43

Hey bro can you try to get insights on how to build a clothing brand form scratch. And what is the future for budding clothing brands in India and how to sustain in such market.

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@user-rs4tr4su4z
@user-rs4tr4su4z - 18.11.2023 00:16

I don't think so this is podcast this is the good way to teach about How to start the business ,start up . I loved it i am going to implement , what i learned today

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@user-lt8nd8rc6y
@user-lt8nd8rc6y - 15.11.2023 20:30

bhai ne balaji and whole food ke add bhi kar di , kya baat ha , the sponser of this video is balaji food and whole food.

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@varunwadhawan7121
@varunwadhawan7121 - 13.11.2023 15:56

Incredible sessions
It would be better if you deep dive in marketing part from scratch level wise

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@Ranjitsinhvaghela07
@Ranjitsinhvaghela07 - 13.11.2023 09:48

અદભુત....

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@kaalrock9254
@kaalrock9254 - 11.11.2023 08:59

Awesome insights

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@mayankarora3003
@mayankarora3003 - 10.11.2023 21:12

Hands down.. this is one of the best podcast I've ever listened to. ❤

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@vroomvroom4308
@vroomvroom4308 - 10.11.2023 08:03

How did you setup manufacturing plant or you source them

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@RIGHTMIRROR
@RIGHTMIRROR - 09.11.2023 19:20

Sir thoda hindi me cast Kiya kero bahoot problm hoti samjne me

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@tejasmadewar4905
@tejasmadewar4905 - 09.11.2023 16:03

He is an entrepreneur with traditional business mindset that's why his companies are profitable

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@VaibhavJain-uz1vb
@VaibhavJain-uz1vb - 08.11.2023 18:24

Don't put so much pop ups in between the session for follow me. It is very disturbing.

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@mr.anonymousss
@mr.anonymousss - 08.11.2023 12:59

Villain popular because of KGF (Yash Brand Ambassador)

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@yashshah5808
@yashshah5808 - 05.11.2023 21:12

Great content man
Content you provide is far better than any mba colleges provide
Just a thought that blacko for sure will be a billion dollar brand in coming years.

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@alokpandey9532
@alokpandey9532 - 04.11.2023 08:15

This person (the guest) is projecting himself in front of his future investors and customers. No one sells a company if that is so profitable because that organization becomes a baby for the founder. Many questions arise on why he sold 2 companies back to back in very short span. 11 million in 11 months is possible if you invest 10 million a month for 11 months, this is the truth. Jitna lagaoge utna kamaoge. Doosron ke paison pe itna confidence aur khud ki koi manufacturing hi nahi?? Only White labeling!!

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@abhisawade
@abhisawade - 03.11.2023 22:24

right

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@pranavlegend5201
@pranavlegend5201 - 03.11.2023 20:35

bhai tuzko ye puchna chahiye tha ki 1 banda ya bandi zero se kaise start kar sakte hai

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@effortinstitute
@effortinstitute - 03.11.2023 13:48

very nice session ,this very useful

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@user-cj1fj5jy4g
@user-cj1fj5jy4g - 02.11.2023 11:17

Hey Boss your Parfum website is to old... update a Website so look better and looking so nice your product ❤❤❤❤❤😊 and i loved your Book 📖

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@parthgoel6151
@parthgoel6151 - 01.11.2023 12:46

If someone is giving is 1-2hr to watch the hole podcast here. then it's disappointing to hear the msg in the starting that uncut unfiltered clips are available somewhere else. these videos should be complete in themselves. your initial message just degrades the quality of trust. you can find alternate method to market your other channels instead of disapointing the few full length long form content viewers.

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@podhe_wala
@podhe_wala - 01.11.2023 10:18

that's podcast helpful for us but much helpful for you sir. 😂🤞
i hope "blanko" will one of the 1k crore brand soon...
"thanks for this podcast😉"

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@TheGhevar
@TheGhevar - 30.10.2023 09:18

You name it .. tata, birla , Ambani have it.

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@priteshrokade8883
@priteshrokade8883 - 28.10.2023 13:04

Raj Bhai ap haina bas ek chiz Or better kr skte ho 😅 , nd wo ye ki jiske sath podcast ho rha hai unke mind ko jada se jada expose krna hai, wo kisi bhi chiz k bare me kese think krte hai to unke samne aap questions different kind of questions rakho Or unhe bolne do jada se jada, ye better ho skta hai mere hisab se ❤😊

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@priteshrokade8883
@priteshrokade8883 - 28.10.2023 13:00

Really such a good communicater ❤

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@musclesutra
@musclesutra - 28.10.2023 08:02

Ghatiya products he inke

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@pradeepvasava1959
@pradeepvasava1959 - 27.10.2023 16:04

I trying to understand all things. But i want konw to deeper side how they connect with suppliers and how to create new product with them........

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@Vishal-raghuwanshi
@Vishal-raghuwanshi - 27.10.2023 12:47

right x 100000000000000 ✅

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