Don Norman: The term "UX"

"(...)I'm UX designer so I design apps (...) NO! It's everything: it's the way you experience the world, it's the way you experience your life, it's the way you experience the service, or an app or a computer system - but it's a system that's everyhthing. Got it?"

I bought a bike. Bike is pretty good. Its engine is refined, ergonomically designed, but when it has some problem, after sales support is not up to the mark. I had a bad USER EXPERINCE.

Hmm this is extremely interesting

yes! i love that Norman Nielsen calls out the disappointingly misguided usage of "user experience design." folks get so caught up in the design aspect -what's flashy, slick, new, pretty- and completely overlook the core of UX. i've wondered if dropping "design/er" and calling it something like, "UX practice/practitionery" would be helpful to shift the understanding of what UX actually is? 🤔

I think people removed the "client" part of the "user" experience to be able to sell bootcamp courses of two different disciplines that were supposed to be handled by only one.

I like how this can be implemented on a broader term, it's basically designing a memorable experience, dedicated to product users to ensure positive impressions of brand(s). A win-win situation.

Quantum Entanglement

anda perlu menjelaskan kandungan

Sorry but no. Xerox PARC invented the term. I know Apple likes to believe they invented everything but really they had what Apple came to have ten years earlier. They were considering user experience before woz had even built Apple 1.

Every time a person finds my raw posts on socio-political and socio-economic topics disturbing in UX groups across social media due to a lack of pedagogy conditioning in the field of designing by design colleges, I assert that we can discuss all types of topics in the UX group as long as we can strive to explain a certain phenomenon with a few design terminologies looking from the lens of design. Don Norman said everything that we Experience being in the System is a part of the User Experience.

It's SO GOOD to hear Don Norman... 💜

hashduas

What a kind bright man!!

adorable santa

Exactly! Thank you, Don!

"A system that's everything"
Got it! Thank you Mr. Norman.
Appreciate your genius.

I wish he was my grandpa

It's 2022, and what Don says still needs to be said. UX is still too-narrowly defined, a discipline seemingly hijacked by digital practitioners who miss the point.

does this mean UI is part of UX?

What an enlightened man. Thank you for creating a career for me

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This video is amazing.
Thankss so much.

alguém aqui venho pela unicesumar?

That's how I understood it :)

I just start an ux design degree in Germany at the IUBH... so excited

Come here because my teacher send this video, doing information systems bachelor on IFF Brazil.

Is it just me or he sounds like Santa to everyone??

Yesssssssssssssssssssssss

so cute

Nailed it!

OK, so what's the difference between UX design and service design? To me, it sounds like Don is talking about the latter...Am I missing something here? ;)

Yes papa smurf got it ☺️❤️❤️❤️

This video is amazing! It opens my eyes to the experiencing of the user of anything in the world.

iconic master, got

Experience matters 😊

Why he always wear same clothes🤔🤔🤔🤔🙂

And that's why I label myself a Digital Interaction Designer or Digital Product Designer now. With all due respect, this definition of UX makes everybody from a hotel manager to a movie director a UX Designer since they create experiences through usage and consumption.
If like me your job as a "UX" practitioner is about designing interactive products build with code and used on some form of computer through third party software or directly as a software running on an operating system, then you too are a Digital Interaction Designer or Digital Product Designer.
Everybody else can get the letters "U" and "X" in their job title if they want. It is going to mean anything anymore very soon.
Edit: yes I put "Digital" in the job title. That's because vacuum cleaner and toothbrush designers (Industrial Designers) will claim they are the Product Designers - which is true but for physical tangible products. We are the same but for non-physical, virtual, digital goods.

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Underrated video ever

Gibson's term was better - we resonate to information...with our whole being.

got it :D

Gotta show this to recruiters so they stop misusing the label when searching candidates.

Totally agree

This is also a way of understanding how God operates, and can be used to help understand what the Torah means.

he's so cute

Agreed in every single word with the master. Design is all about interface. No matter what. Because the human experience is interaction. So UX must be a element within the design activity, just like design thinking, prototyping, research. It's all the Design Process, and a beautiful process. Enhancing the habilities of human minds and bodies.

I HATE WHAT modern people (educators, employees, employers) have done with the term UX. It has veered so far from what Don Norman originally created and what helped Apple be so great. How could people have strayed so far from this amazing concept? UX is about the maximization of pleasing customers to the end of achieving maximum business goals from the moment they first think about your product til the last breath they take. It is everything....

The man!

He just described Industrial Design. Just saying 😜