How To Improve "Expected" CTR Click Through Rate On Google ADs

If I am creating ad groups for a plumber and i want to bid on the search terms (plumbers) and (plumbers near me) should i create two skags or is it overkill. I ask this because both search terms will trigger for the exact match keyword [plumbers]?

Love the video

This is great. My big question is - since keywords have almost no correlation anymore with search terms (even on exact match), why would it matter if your ad contains the exact keyword? For example, if your keyword is [yellow rain coat with blue stripes], even in exact match, you're going to get search terms that are all over the place. You'll probably get "raincoats near me", and other such nonsense. So why would Google care if your ad has your exact keyword, since it won't match the search term anyway?

Insightful!

Will you be our Gogle Ads manager? How much is your fee? 🙂

Hi again. I'm using SKAGs for a month, but my scores still remains at 3/10. I'm using DKI to match exactly the keyword. You say it doesn't work... why? Is that the reason Google says my expected CTR is below average? (even when it's 8% consistently)?

You have amazing content man! Thank you so much!

I was under the impression that everything you discussed here applied to "ad relevance" and would increase that particular score.

To have a higher expected CTR, would it be better to have phrase match keywords only?