Data-Driven Attribution is Set to Become the Default Model For All New Google Ads Conversion Actions

This is exactly how I felt when I heard about it being the default and finally becoming official default for all 4/13/2023. It's kind of like Groucho Marx’s letter of resignation to the Friars’ Club: “I don’t want to belong to any club that would accept me as one of its members."

oh god I am dead in the water... not a clue.

You need some speech therapy. Mumbling and god knows what your saying.

Hello, you recommend time decay for multiple campaigns and first click when using Smart shopping campaigns with a brand campiagn. I now have data driven available, should i change to data driven or stick to your recomendations?. Thanks

Another great video. Now that it has been 6 months since, how have you found accounts that you have it in place performing?

Hi Kasim, will it make sense to used shared budgets with portfolio strategy when we are running with data-driven attribution?

I can't still use data driven in my conversion actions..

Hi, I am having an issue with my conversion tracking. I have old conversions from previous campaign setups that are showing up in my conversion column. I have gone through all the old conversions to not include them in my conversion column when entering the campaign dashboard. Any ideas on how to clean this up?

I'm actually surprised that you have a somewhat negative attitude regarding Data Driven attribution, Last year a Google Manager reached out to us and asked us to change the attribution model from "last click" to "data driven" and I've actually noticed the things you talked about regarding "divided conversions" and how it affected our ROAS, Do you reckon we should revert back to "last click" since the account is struggling to get 200% ROAS in the beauty Niche?

Hi Kasim! Thanks for the video!! I have a question for you (I took the You vs Google course): Can Enhanced CPC kill your Manual CPC campaign? It just happened to me. I had a manual CPC lead generation general campaign, which was working better and better during the exploratory phase. Since I had 40 conversions in the las 30 days, and the quality of the last 15 leads was very good, I thought the time had come to change to Enhanced CPC to begin to leverage Google's knowledge about peoples online behavior. It destroyed my campaign. I made the change 7 days ago, and CPC went up slightly, CTR went down, our ads never show in first position anymore, we lost more than half the traffic and the the quality of the traffic left is bad. Is this normal?? I read online there is a learning phase when you first change to Enhanced CPC, but the change has been so drastic I'm afraid I have made a huge mistake. I am confused because you guys recommend this change during the exploratory phase once you have at least 10 conversions. I would truly appreciate any insights you have about this.... THANK YOU🙏🏼

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