the fall of Pininfarina the greatest Italian design firm

I remember the 406 Coipe Pininfarina. Peugeot got an instant hit. Everybody wanted it. A stunning success. Indeed, you would turn u head watching it.

I had a Fiat 124 BC coupe that was Pininfarina designed and besides the cheap russian steel it was made from I loved it

They produce TOGG

makes me sad..

I used to work in Turin in 2006. Pininfarina engineers were snotty at best, but still had a lot of work...the heirs of the family were conpletely inadeguate to run the business, that was the reason of their downfall.