The Ultimate Guide to Advantage+ Shopping (Meta Ads)

Have you used Advantage+ Shopping campaigns? What were your results?

Also, let's give a huge thanks to @CTtheDisruptor and @MaxRosewater for joining me for this video :)

Can you include several different product campaigns into the Advantage+ Shopping campaign or is it used to advertise one product? We are e-commerce store with different products.

Hi...I just launched a one product store. Will this suitable for that?

Hi Dara, what do you think about this?

I ran 2 campaigns simultaneously, namely the Advantage campaign and the ASC campaign with the same ad material and the same budget. After 14 days, the CPA from the ASC campaign was half cheaper than the Advantage campaign.

Every video I’ve seen Charlie in he says don’t use advantage plus so that was interesting

I really need your opinion for this:

I sell furniture products online.

I plan to create 1 Advantage+ Shopping Campaign PER product category (1 Adv+ campaign for Buffets, 1 Adv+ campaign for mirrors, 1 Adv+ campaign for coffee tables…etc.).

… with 3 to 5 ads for each campaign.

What do you think about this?

Hi Dara,
Thank you for the great video. I hope you can give me some advice as I'm new to FB ads.
I'm currently testing ASC with my large catalog store.
What I did was create separate catalogs for each category in my store and one that includes all products.
I put them all into one ASC campaign - 10 catalog ads, one for all products, and 9 for each category of products in our store.

Is that the right approach or i need a separate ASC campaign for each category in my store?

Thanks

I'm at 50% of my budget, sometimes 60% and ASC is the most stable campaign. At the moment ASC is my scaling campaign, so all the winner ads from my testing campaign end up in the ASC via post ID.

Great video Dara! I'm finding ASC+ is over spending on catalog / DPAs. Finding success creating a dedicated ASC+ campaign for catalog ads. Curious if other people are seeing a similar trend.

Hi Dara, do you add any custom audiences under the reporting section? I am a bit confused if Meta is using these custom audiences to set up the targeting, or if it's just for measuring the performance.

Great content! I see that my ASC+ is selling well during the first week or two weeks after launching and then I have a significant sales drop. What can I do about this and what is the reason? Add more creative ads each week or create a new ASC+ campaign? Please advise 🙏🙏🙏

Hello Dara,
I use advantage+ campaign but my products are for women . Meta is showing my ad to men mostly what can i do to show it more to women.

Where can i find the whole interview with charley?

Hi Dara, do you recommend AV+ for new ad accounts testing a new offer ?
Aka for drop shipping tastings

Is ASC for service business lead gen a thing?

Thanks for the vid Dara! Question.. Would you recommend using ASC if you dont have a winning creative yet? Or do we use ASC only if we already have a winning creative?

Thanks for sharing!

Great content as always, but question whether it would make sense for selling a high ticket, physical product, B to B: in other words, we fabricate/sell $2000 steel wedding arches to professional event florists.

hey Dara, can you make a video on how to perform batch creative testing?

PLEASE DO A VIDEO on creative testing within advantage+ campaigns!

- I work with media buyers and having your POV would be amazing. They are running promo ads In this same ASC and meta allocates majority of spend during promos.. also with varied spend, so we pick top performing ad by Spend as our main KPI

I don't know why you guys promote this shit constantly! This shit doesn't work! I test this A+ bullshit everytime (I have 35+ ad accounts from different niches) and EEVERYYTIME the manual campaign beats this A+ crap!

Professor Charley T saying nice things about ADV+? Wow :D

How would you suggest optimizing these campaigns? Almost every time I add a new creative, the campaign overall starts to drop.

Is this video literally a sponsored Meta ad for Advantage Shopping+ ?

have you tried dropshipping with your facebook ads strategies?

Hey Dara! This video is a big help! 😊 How about the audiences to use on launching ASC? Thanks!

What’s the key difference between a broad cbo and Advantage shopping campaign, if we do existing customer budget cap at 0%

i see that you still do retargeting ? If the retargeting campaign is unprofitable should we keep trying with new creatives or just let the prospecting campaigns retarget on its own as Fb does. Thank you for this video !

Best ❤❤

Interesting video, Dara! I would like to know if I am running an evergreen broad campaign, will a new ASC cannibalize or compete with the current campaign? How can we make these 2 campaigns work together? Thanks!

Hey Dara! Great video as always.

What are your thoughts around Running ASC+ as part of an Always-On Strategy as opposed to only running ad-hoc ASC+ campaigns during peak retail moments?

Does it needs more budget than the normal campaigns to preform well?

Hi Dara, can you do an updated video on add account structure and optimisation in 2024.

Advantage shopping campaigns for dropshipping currently give CPAs that feel like dropshipping in 2015 all over again. Currently running 1-2 creatives per product at $25k a day spend and money just floods in.. it's crazy how those of us that stayed in business from 2015 till now can see this side of advanced AI from Facebook. Their machine has developped the best online advertising intelligence in the space BY FAR, nothing even comes close to Facebook. Great vid Dana, good to know experts are switching to Advantage campaigns too, definitely the way to go.

This is exactly what I was looking for. Thanks! Your video quality has significantly improved since about 1-2 years btw

Thankyou Dara! happy to see others as well!
Will say this once again, hoping for more videos to come plss!!!!

As a long-time viewer, it was SO awesome to be in this episode. Thanks so much for having me, Dara!

We love Advantage+ Shopping Campaigns!

I find that adv+ don't work in same ad account who have CBO camps , the CBO camp freeze and don't spent money - it is only work with ABO camp besides the Adv+ camp .

Great video Dara

Such valuable content, ur a star Dara! One question, I've recently started running a prospecting campaign with only one DCT ad set and one ad set for our winners. If we have a huge product winner, is there any way we can aggressively scale it? Before I would take the winner interests and put them in a CBO and then start scaling that budget aggressively.

Gems! Thanks, Dara!

Question - is retargeting done done? A part of me feels salty for “forfeiting” all the native ad data my brand has accumulated. Should I just let it go?

I was waiting for this!

Thanx for having me on the Episode!
love sharing how to help folks see MORE SUCCESS & less stress

Im super super gratefully for the video ❤❤❤ Last two months were super hard for me as I kept the « old technic » and didn’t flow with Advantage+ campaign and results have been unstable. I sell women products and advantage+ was keeping showing my results to men. I didn’t know it includes retargueting either

I started some campaigns now and seeing a big difference. I just ended up with 5 Advantage+ campaigns with different types of creatives, and I try to scale like this but it goes against what Meta taught us to keep the account simple

I love because it’s more simple but it made everything messy for me and I would love a video where you show for example
1) I’m testing new creatives with hooks in this manual campaign
2) it works well so I drop it inside the advantage+

Or if you would make 1 advantage+ campaign per test, but then the account becomes super super messy since it’s campaigns and not adsets

So do we keep other ads running even if we put our top performing ads in this new Advantage Plus Campaign?

First! Think you owe me free course Dara?