Neuromarketing: How Brands are Manipulating Your Brain | Consumer Decisions Documentary

How do u inform guinea pigs which one is coke which one is pepsi?

This is now the second french documentary that i watch, and i must say, i am very impressed with their work!!

Information and well documented

Using text-to-speech Daniel is a cheap way of believing you have created a "professional" documentary

There's No way the science/ practice of smell marketing started with Mickey D's. I'm pretty sure it was crafted & perfected in mall stores, and they happened to pick it up. I've seen videos on mall shopping addiction, does seem to make any sense except with several factors, including the emotional memory of (likely largely unconscious) feel good smells, personal history/ "this will fix your issues" & dopamine drip (we don't get dopamine Just/ or even mainly from eating or experiencing something. But more-so from anticipation of something, social media definitely knows this/ thumbnails often more important than quality of videos in terms of results- which I absolutely loathe. But it's true).. as well as cognitive bias tricks like just Knowing a brand / being exposed to it more often- unconsciously makes you more likely to trust/ choose them. Only makes sense evolutionarily in the deep ancient past (where the mind/ brain developed), not rationally in the modern world, which of course they take advantage of (& can still work even if we are aware of it, hence subconscious influence, as with the placebo effect)- all the more reason to rebel against the giants wherever possible

edit: that guy near the end says it well. Basically convince them they start with half empty, end with half full (after their product or service purchase, of course. Sell people crap they don't need, all it takes is to create a problem and desire. Do with that info what you will

I guess when and propaganda and covert manipulation fail companies and regimes simply declare an experimental product line is “safe and effective” and fire anyone who does not get on their knees and obey.

I love how I got a McDonald’s ad while watching this

The moment you discovered that all the decisions “you” have made in your life have not been “your” decisions at all.

I like to think that when I'm in a store carefully considering what I need, a capitalist has a heart attack.

This should be illegal

I wish they would apply this technology because the McDonald's restaurants I go to are filthy dirty

No matter what you make me grab from the shelf, I always check the ingredients and if I don't like them or they're not specified with enough detail, I won't buy. The 'gift' of allergies...

I honestly believe that McDonald's do something because when you stop and taste the food it sucks but people eat it up and ignore better local restaurants

I’m teaching my daughter the power of marketing.. the more aware the easier it is to catch unconscious decisions!

With tiresome research work n shoot then sleepless nights editing the amazing work Why wd someone ruin their work by overpowering noisy music that doesnt enhance any viewer's experience👎

As someone with no social media accounts, who doesn't have cable/satellite TV, only uses the internet for its original intention (as a tool for accessing information), and who aggressively uses ad blockers, I am continually baffled by other people's acceptance of marketing. While this documentary helped to clear up HOW neuromarketing works, I still don't understand why people allow this to be done to them.

Why stressing "independent women" with a male obviously ironic voice, got duped. As if men do not fall for neuro marketing and beauty or fitness claims.
Everyone gets scammed by companies every day. To start like this is just water on the mill for masculinists, who's definition of women is them not being sensible at all. In their opinion women are generally being manipulated by feminist politics in every aspect of their lives and therefore ruining it. Of course if there is no man around.
Then there is the "the man" who tricked kids to always want to eat at Mc McDonald's. The genious who is hyper rational.
The intro is really bad.
Please check your communication style not feeding anti feminists by repeating their rhetoric.
Even if the rest of the video is more balanced. They're taking everything they can find, if it just sounds similarly to their claims.

Other than psychology, the food itself from childhood influences their taste that exerts them for the rest of life. Inlike children, adult governments knew all this. A better sue would be on fda. Advertising should simply be banned

If it needs an advert,you dont need it...

Vets and pets and animals and maybe brain and By law maybe

G.p and maybe vet pet and vet animal NASA and Pentagon and UFO and 51 and federal military and take care about it and CIA FiB maybe to so call the right maybe lawmakers to and by law

We are edging closer and closer to an Idiocracy world

We all know that the food that we eat that's ultra-processed is also designed to make us want to eat it more. That does mean that they are using chemicals no different than of a fungus infecting the brain of an insect to do it's bidding before it consumes it and then sprouts more out killing the host. Unfortunately we are the f**** host and think about this if this affects the mind of people now we know that the food actually makes you depressed. That's on a developed adult brain so there's no doubt it is seriously f**** kids

Mc Donalds sucks and the clown scares the shit out of me... so..

Regarding the coke / Pepsi …. Coke will outsell Pepsi every time , why? At first taste the Pepsi is sweeter so that one is picked , but when a glass is consumed the Pepsi is too sweet so the person chooses coke . Pepsi owns Taco Bell, they specifically did this to sell Pepsi, because people choose coke .

cant they just focus on making better stuff?

There's a simple answer to many these "point of sale" manipulative tricks. MAKE A LIST before going shopping, and stick to that list WHILE shopping.

Neuromarketing has much less of a grip on you if you avoid its messages as much as possible.

What if the kids were like: COMUNISM!!!!!!!!!!! Yaaaaay lmao

Great Documentary
Thanks for your Efforts

God Bless You Always in All Your Endeavors

Smile You Are Being Fooled 😊

Preying on kids should carry a long jail term with it

Thats capitalism and mind control and people who.are sheep

It think its just the outting experience, and the colourful happy atmosphere

Marketing puro...manipulação é só para quem é socio da opep😮

Im a filmmaker and business owner. Learning this makes it very hard to decide how to market my brand

the government and media uses psychology to propaganda the masses daily. people won't believe because they think they are 'too' smart for that. advertising has always studied and used it.

Whether customers will fall prey or not for this neuromarketing, but definitely companies and brands definitely fall prey and pay billions.

+

Whatever the emerging sciences discover,it will have zero impact on poor like me😂

GREAT JOB.
OUTSTANDING VIDEO.

FRENCH TV AND JAVA DISC
THANK YOU SO MUCH.

TRUTH IS MANIPULATED TO THE BRIM.

THE BIGGEST WEAPON ON THIS PLANET IS THE TRUTH.
ON THE OTHER HAND
THE BIGGEST LIE ON THIS PLANET IS ALSO THE TRUTH.


NOW THE QUESTION IS
WHAT WAS THE TRUTH !

PLEASE LET ME KNOW.
GOOD LUCK.

Manipulating is Marketing.

Clear deceit to use a scent that's NOT a part of what one is purchasing. Ughh😮

Who cares about Neuromarketing... face it, even graphic design is a form of neuromarketing. Websites are designed based on heatmaps and eye movement studies, the alternative is internet 1996. So McDonalds smells floral fruity, what... should it smell like a sewer?