Why A High ROAS In Google Ads Is Actually A BAD Thing!

How to know industry standard ROAS ?

Actually can’t wait to find out tipping point! Good stuff, Kasim.

Even on Turkey Day you dropped a vid 🙌

Hey Kasim, great vid. Thank you for this. I am just as confused as a lamb! I've read an article from a UK marketing agency and they said "The higher the ROAS, the better." for MS Ads. Thoughts?

You guys are sharp. Most of the time that I am watching/listening to your videos in the background - it's kinda creepy because I feel like you're in my head lol. We are completely on the same page, in terms of what you teach and share. However, what's wild is - I have a strategy that I've proven multiple times that runs completely counter to the very concept you share in this particular video. There IS a way to absolutely crush it with astronomically high ROAS - but just about nobody on the planet knows about it and even fewer have the (patience) to do it. You probably know what I am talking about but neither of us would EVER share this publicly lol. I sure as hell won't be sharing it with anyone.

having a hard time keeping up. might be too advance for me.
I don't understand, I though high roas means "scaling"
but the way I understand from this video is, if you are having high roas, you are not scaling. and you should.
please help me understand.
Appreciated.

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I ended watching this video while looking for the solution for: High target ROAS issue in my products.

"Your target ROAS resulted in lower bids than those of your top competitors in the last 30 days. To be more competitive, try lowering your target ROAS in campaigns that include this product."

Depends on what stage of the funnel.