"How did we get here?" | The Cutting Room ft. Brendan Hufford

If we stripped you of your byline, would people still know it's you?

Major corporations are using A.I. to generate thousands of pages, and search engines are rushing to make us irrelevant by making it so searchers don't even need to click on websites to get the answers they need.

"The death of SEO" has been prophesied for years, but now the nightmare is becoming true for anyone who creates "commodity" content.

Brands that haven't been cultivating their point of view are in for a rude awakening.

Brendan Hufford, the founder of Growth Sprints, and I will be talking about why we should start treating our content more like intellectual property, and less like a commodity in our next episode of The Cutting Room.

Timestamps:

00:00 - Episode preview.
00:55 - Start.
02:45 - Brendan's Content Marketing Philosophy
07:26 - Business tactics.
13:17 - Tommy's experience at Shopify.
15:32 - What is Customer Centricity to you?
21:56 - Your content strategy
29:09 - Stay ahead of the Copycats.
32:17 - Ideation to Publication process.
37:25 - Developing IP strategy.
44:00 - Pre-game editing.
49:28 - Build briefs with Content Harmony.
51:46 - LIVE editing with an example.
56:48 - Give a proper link to the source.
1:02:27 - Stand out from Content Glut.
1:07:20 - Deploy empathy
1:11:22 - Use of Visuals.
1:16:35 - Writing to connect to your body.
1:20:08 - Quick Recap.
1:23:38 - Thank You & Wrap up!

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About The Content Studio
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The Content Studio is a consultancy for Fortune 1,000 companies and B2B SaaS startups. We build content marketing functions within organizations or work with Sr. level leads, directors, and VPs to improve existing programs.

In addition to consulting, The Content Studio creates regular programming and educational courses to help content leads improve their skills.

👉 Automation 101: An introduction to the fundamentals of automation and optimizing workflows. https://thecontentstudio.com/automation-course/

👉 The Cutting Room: Live edits with industry-leading content marketers:
https://thecontentstudio.com/the-cutting-room/

👉 The Studio Insider newsletter: A free weekly newsletter on content marketing strategy, news, trends, and resources: https://thecontentstudio.com/studio-insider/

The Content Studio was founded by Tommy Walker, formerly the first marketing hire at Shopify Plus and Global Editor-in-Chief at QuickBooks. His work has directly influenced over 9 figures worth of revenue and has subtly pushed the content marketing space forward over the past 16 years.

Follow along on social:
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Twitter:
https://Twittter.com/tommyismyname

Linkedin:
https://Linkedin.com/in/tommyismyname

Тэги:

#The_Content_Studio #Content_Marketing #Tommy_Walker #The_Cutting_Room #Digital_marketing #online_marketing #Benyamin_Elias #Jay_Accunzo

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