Google Ends Google Now; Introduces News Feed

55 лет назад

28 Просмотров

Digital Marketing News;
http://webcertain.tv

Google has announced that it is officially ending its use of the name Google Now; a feature that allowed users to search based upon their location and time of day.

After an update to Google Now in 2016 that introduced a news feed, the feature’s functionality is now being upgraded and integrated into Google’s mobile search tool.

The upgrades will now allow users to ‘follow’ different forms of content on their mobile devices such as people or media, the results of which will be presented to users in an on-screen feed.

When asked to compare the new feed to Facebook, Google’s Ben Gomes said that it was “about you and your interests, not topics your friends are engaged with”.

The move points towards an increasing focus on mobile from Google, which it now says is responsible for the “vast majority of queries” made on the site overall.

The company said that the more a person uses the feature, the better their experience of it will be, as it learns what each person wants to see.

Yandex has announced that it is open sourcing its machine learning library.

The library is called CatBoost, and is based on gradient boosting.

The term ‘gradient boosting’ refers to a “form of machine learning that analyses a wide range of data inputs”, and training and developing models to maximise the accuracy of predictions.

In a press release, Yandex said by using this system, CatBoost should be able to deliver “highly accurate results even in situations where there is relatively little data”.

CatBoost will be implemented into multiple Yandex products over the next few months, as a replacement for MatrixNet.

It is also set to be used at CERN, the home of the Large Hardon Collider, in order to provide greater accuracy of data.

Research from Return Path has concluded that mobile email opens have more than doubled in the past five years.

This increase means that, in 2017, more than half of all emails will be opened and viewed for the first time on mobile.

The research looked at data from 27 billion different emails sent between May 2016 and April 2017.

It was also found that so far in 2017, just 16% of emails have been opened through desktop-installed software such as Outlook or Apple Mail, half the amount that were opened in the same way in 2012.

A spokesperson from Return Path said that this information will drastically impact the behaviour of marketers.

He said that “knowing how, when, and where your emails are being opened…can help to inform critical decisions about the direction of your email program”.

The online streaming site, Netflix, has revealed data showing that it now has more than 100 million subscribers around the world.

This growth has helped see the company’s share price grow by around 64% in just the past twelve months.

Netflix’s founder, Reed Hastings, commented on the success, saying that “creating a TV network is now as easy as creating an app”, and that the business was “replacing linear TV”.

Last year the service expanded into 130 new markets.

Because of this, over 52 million of its subscribers now come from outside its home market of the US.

And finally, Google is to begin selling its own smart eyewear product once again.

Google Glass originally launched in 2015, but was removed from shelves following poor sales.

According to the company, both comfort and battery life have been improved, but the product will still resemble the original design.

Instead of being released directly to the public like last time, this time the product will be available from specialised software companies which will integrate their own services.

The Head of Google Glass said that the company had “spent the last two years working closely with a network of more than 30 expert partners to build customised software and business solutions for Glass”.

Тэги: