2 Best Ways to Scale a Facebook Ad Campaign

One of the most frequent questions we get is, "How do you scale Facebook ads?" 💡

Scaling ads can be broken down into two main strategies: vertical scaling and horizontal scaling.

✅ Vertical Scaling: This is the simpler method where you increase your ad budget, say from $100 to $150.
✅ Horizontal Scaling: Here, you duplicate your campaign or ad set to create a new one, or adjust targeting by changing interest groups or using lookalike audiences to reach different people.

Focus on horizontal scaling to reach more audiences and maximize your campaign's impact 🎯

Want to hear more? Check out episode 148 of the InboundBuzz Podcast here: https://www.redpandas.com.au/pod/ep148/

#FacebookAds #AdScaling #DigitalMarketing #FacebookMarketing #MarketingStrategy #Conversions #AdCampaigns #SocialMediaMarketing

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