Optimove on creating a ‘one-stop shop’ for CRM marketing

Tara Bryant, CRO of Optimove, speaks on the firm's recent acquisition of Graphyte, its US ambitions and creating a ‘one-stop shop’ for CRM marketing.
----------------------
00:00 Introduction
00:25 Could you tell us about your acquisition of Graphyte?
00:49 What does this acquisition mean for the company, and what we can expect to see come from it in the long term?
01:49 How will both operators and customers benefit from the acquisition?
02:35 How will the acquisition help Optimove stand out from others in the industry?
03:17 With a focus on data analysis, how is this used when it comes to player retention?
03:59 The US is home to multiple markets with different regulations and consumer preferences, does this place a heavier focus on a strong CRM strategy?

Скачать видео