How THE ICONIC uses data to improve customer engagement

Professor Jack Cadeaux, Head of the School of Marketing at UNSW Business School, talks to Kshira Saagar, Group Director of Data Science and Analytics at THE ICONIC about how the business uses data to influence the customer decision-making process across multiple touchpoints.

Тэги:

#THE_ICONIC #online_shopping #online_retail #data_analytics #consumer_behaviour #marketing

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