Thank you to our sponsor: Virtue Health.
In this episode of Heads Up Adviser, John W. Sbrocco and Craig Lack uncover why some brokers, after 5 years, still have the same size book. The main reason? Short term Dopamine Addiction.
Craig is the man Forbes calls the “Broker Whisperer.” He's a best-selling author, speaker, and change catalyst.
In this episode, we touch on:
- How short term dopamine addiction (social media and distractions) impacts your business
- Steps you can start taking today to break free from feeling miserable
- How a 20% increase in efficiency can double your revenue
- Why, when you make more money, you need more “Nos”
- The cycle of short-term pleasure vs. long-term goals
- Why your environment impacts your success
Don’t miss this conversation where we share genuine advice and personal stories that will help you recognize and manage your dopamine triggers.
Whether you’re looking to boost your efficiency, increase your revenue, or find more fulfillment in life, this conversation has something for you.
CHAPTER MARKERS:
[02:07] Dopamine Addiction and Its Consequences
[02:54] Recognizing Dopamine Triggers
[07:32] The Downward Spiral of Indulgence
[09:32] Eliminating Distractions for Success
[13:04] Choose Your Hard
[14:06] Importance of Saying No
[16:07] Practical Tips for Managing Dopamine
POWERFUL QUOTES FROM CRAIG LACK
“Having a $500,000 book is hard. Having a $1 million book is hard. Choose your hard.”
“We aren't people who've never been a broker before. We've lived all this stuff. We've done it wrong. And we learned how to do it right. And we learned how to work smarter. And you learn that.”
“A 20% increase in your efficiency and working smarter will double your revenue. You don't need 100% more effort. No, it's a very small percentage. You need to learn to be smarter by saying no to a bunch of sh*t that doesn't serve you.”
“The old story of Michelangelo: They asked him, how do you see what's in this giant block of stone that allows you to create these incredible statues? And he says, well, what I see is what doesn't belong.”
POWERFUL QUOTES FROM JOHN W. SBROCCO
“We're chasing the high of the sale. Most of you don't know we're just addicts chasing dopamine.”
“You start there, whether you want to drink, whatever that vice is, and you fall out of working. You fall out of the passion of working towards your goal.”
“Short-term dopamine is short-term money chasing. Short-term money feels good, sounds good, but it doesn't last.”
“You get to the point where you're making an X amount of money, and you go, I don't really have to do this anymore. Let me indulge in these other things in life now that I have money. And what happens? The downhill spiral starts.”
"What to do? Recognize your dopamine triggers. Remove the distraction. And ask for help in your circle.”
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