What Is Branding? 4 Minute Crash Course.

i got to seen this video very accidentally... but it's really really worth...no words to say!!

Nice

Brand

Great video

Sorry, I have to challenge this: "A brand is a customer's gut feeling about a product, service or company" is *brand perception*, not branding. Brand perception defines what consumers think your brand, your products and your services represent.

'Branding' is the overarching personality of the company as expressed through its visual identity, which can include media such as editorial, social, broadcast, web, digital and video. Under the branding umbrella are brand vision, brand positioning, brand promise (to customers), brand identity, brand messaging and, yep, brand perception.

Happy to be challenged.

The old man looks like KFC’s founder 😂

Thanks a lot sir, i just understood what a brand is today

Now just understood after many years

This guy feels like to me like the Chris Heria of marketing 😅

Nice interview, this was saved to share , short & sweet !

exactly

Love the hat.

idk man it just confused me through most

I think branding is an identity of a company

When building a brand, the definitions in this video serve as benchmarks for the company's value. Thank you for creating it.

First year mba defination😂

Thanks For This Little Course!

🙏

Sooo sutil and powerful

- Branding is often confused with logo design, identity design, and typography.
- Branding is not just a logo; it's not the product itself; it's not merely a promise made by a company; and it's not the sum of impressions a company makes.
- A brand is the result of customers' perceptions and feelings about a product, service, or company; it resides in their hearts and minds.
- Each individual customer forms a unique brand perception, contributing to the overall reputation of the business.
- Branding involves creating a reputation through products, design, messaging, culture, and employee behavior, impacting various aspects of a company, with almost everyone in the company influencing the brand in some way.

To think of thousands or millions of branding experiences rather than a single brand that you shape and present to the world is a powerful reframing. Thank you for that. It’s an interesting switch to think of branding as an individual experience, or a reputation.

May God bless you guys!

Can you even create & use brand identity
before you have a brand?

If a brand is a reputation,
And brand identity is the look and feel of a brand, which means it is or represents the "physical" side of the thing that has that reputation...

Then, it's comparable to a person, who has  reputations with many people.

And to say you could create or have a brand identity without a brand existing is like saying-

"There's a good looking person suddenly present who seems interesting, but no one knows who they really are".

💫Some thoughts and questions I'm having while on my learning journey through my desire and goal to become a "Graphic brand identity designer", but really more than that.

It changed my direction altogether.

If brand is a result of what you make people feel about you, is it still a brand if you dont agree with them?

A brand is a result 👏

Only if I could just do me I’m on it

I subscribed.

A brand is an extension of its creator’s likes and preferences

I realy like this definition of brand. Btw. in case you guys did not know, Marty wrote a few books and my favourite one is "The brand flip" - Strongly recommend it!

A Brand is ...
• Customer's gut feeling about a product
• Reputation
• What have we created

• Everyone in the company affects the brand

JESUS LOVES YOU ALL ❤

This video SUCKS

Thanks for this 👍

A Brand is the personality of the company as if it were a person itself

CodeClothing147

Best way I understood branding. Think of Disney.
When you think of Disney most people associate values creativity family fun colour joy etc. a feeling of what the companys reputation is.

Muy bien!

Had this one in the watch later. Also, content creators, free beats/background music for your videos. Free to use
suppport small artists

Branding Is Identity

Some brands are just the logo😢

I just got more info with in the last 2 hours today I just got humiliated by a person tell me what a brand is and said I don’t have a brand. Instead of getting mad and storming away like a child I took the gut punch and and used the anger and now I’m here and I’m focused I have a logo and shirt with that logo on it but I’m still mad that I got embarrassed but I have a fire in my veins now and I know proving her wrong is not the answer “like you will be selling my brand by time this year is over.” I’m now thinking what is a brand and how do I use my anger to drive success in learning the ins and outs about this. You have no idea how mad I am f-ing mad I am.

4 minutes , 4 freaken minutes is all it took to change my entire perspective of a brand and possibly start one of the most successful business in my time, It took me 4 minutes to stop questioning 3 years of hard work and now you have saved me a millions worth of work and a fortune of money. Thank you, That is my motto from now on

Brand = Rep = iley saying YES!!! Thanks for this

and yes Ms Mimi gon be back y'all!!! that's on perioddttt 😅😂

Lol “gut feeling”. - it’s called public perception. Whether true or not. Their their perception is their reality, their truth about your business. How’s bud light brand? Its in the trash. It’s not even about the beer.