Branding for Non Creatives: Crash Course Full Keynote (2024)

This was an amazing talk. Had the privilege to experience this live!

I learned so much from this one. Awesome.

Wow! I loved it from the beginning to the end!! I made a lot of notes. Thank you!

This is golden.

Amazing as usual. Do you have the name of the man with really great ChatGPT prompts for user personas?

This was the best nuts and bolts of branding I have seen. Super helpful! Thank you!

Beatiful amazing,thank you .

Brother you are doing such a good thing to the society by providing such valuable information. Helped me a lot in building my brand

🙏🏼ahhhhhh soooooo gooooood, as always ❤🙏🏼

❤❤❤❤

Freaking amazing talk

Great video. Love all the work that Chris Do and the Futur are doing!

Love

Fantastic discourse. Thank U Chris ❤

Without further ado, let's welcome Chris Do😂

I watched that series too! You basically use the “staying on the planet” and “for yourself/community” instead and you’re done! 💁🏻‍♀

People think they can "do accounting" without the proper training and certifications. If you're so qualified, why don't you have your CPA?? This is why REAL accountants are undervalued in the industry. Many states don't even let you call yourself an accountant without being licensed. It's like going around telling people you can do their heart surgery, but oh by the way, I have no medical degree and I'm not licensed.

Chris, when the ladies were saying how the Ugly brand was targeting silk moms or home school moms, you missed the chance to reiterate how that is a perfect example of how brand is not what the company says, but the individual impression that it gives us, cause you're obviously not a mom, etc. That was a great moment right there.

Amazing! Love what you have said and how you deliver the message ❤

Mind blowing! 😮❤ Your suggestion of creating user/customer personas with chatGPT is a real “gear changer” and greases “the creative part in us even on a Thursday night after business hours (Europe)! 🙏

Excellent conference, as always. I loved seeing The Futur ideas being useful out of the creative market

Thank for being at our REFRAME event Chris!

Hope to have you again at reframe2024 🎉

Chris, also I catch myself that Hello Im' Ugly is reframed Hello Kitty. Even the type font is similar. By the way appreciate for the help you are doing to me)

Nice I see you’re testing thumbnails! How’s that working out for you? How many thumbnails do you try to make and how much time do you invest in generating different thumbnails?

I had to pause this EXCEPTIONAL video about 8 times to be able to absorb the information. And the examples provided were outstanding (photos, text, color) ! Thank you! 💥💯🙌

To date, people's definitions of branding or a brand are packaged in nothing but attributes ' same case for this session with Chris Do!

This is the reason why, no matter how much we may think we know about the subject, the outcomes are always driven by random occurances and, hoepefully, these are in line with our original perception of the matter! Majority of the times, unfortunately, we have mismatched outcomes!

The same brand can make one group feel a certain kind of way while, at the same time, it can make a different group feel different - same brand, different feelings! So when you define a brand by an attribute such as how people feel about it, you seem to say the same brand is not the same brand!!!

A brand is not defined by what people say it is - don't get me wrong, listen to what people are saying and get to understand why but that doesn't define your brand. It simply tells you about the people giving you that feedback, their brand!

This keynote is even insightful for creatives, as it gave us ideas and strategies on how to brand non-creatives businesses and services.

SUBSCRIBED. Wow.. thank you so much.

Someone is searching for new audiences ;)

"Price does communicate position"

I'm in 20 minutes, I just wanted to reflect on what the blonde Lady with the hat the audience says about being premium as an accountant. I think paying a premium for an accountant who can save me a sh!t ton of money on my taxes is worth it. I'd rather pay my accountant a lot of many then the government. It's a win-win situation.

Gosh darn, THE Chris Do coming through for us people unable to purchase his courses (yet). I'm currently going through a career shift, and if I don't know where I'd be without your content. Thank you again for yet another gold mine of a video. More life to you and the team at The Futur.

Every video Chris 🔥🔥🔥. Most paid courses dont have such depth

Please add the time codes

Im not believing that we are getting all this knowledge, even if it wasn't for free I couldn't believe that there's something as the futur and sir Chris. Thanks a lot guys ❤

mad value

incredible Chris

Loved this Chris. It’s great to watch how you interact with non designers and non creatives and explain things in a more ‘normal’ way.
I’m currently doing talks with people from different industries and watching this has taught me so much. Thank you. 🙏🏼

Here's a thing about Accounting... You can't do anything you want UNLESS YOU HAVE A LICENCE. Get your licences people. Renew them with the proper number of CPE credits.

Chris Do's insights on branding are incredibly valuable, especially his emphasis on storytelling and distinctive positioning. For any business, crafting a narrative that resonates with your audience can set you apart and foster stronger connections. It's not just about what you offer, but how you present your story to the world that counts. Lovely content.

That Alexander Mcqueen's neckless is awesome 🔥 And I hope you don't raise you coaching rates this year. I'm gonna finally book a session 🚀 The recent videos like this (workshops) are amazing. I watched them all and the value is above what you've produced before. Hope you do this more ❤

Great presentation Chris. If you haven't read the book Obviously Awesome by April Dunford, I recommend that book when it comes to positioning. Great work and I wish you and your team all the best in 2024

I really enjoy content from creative professionals geared toward non-creatives. The content gets back to basics and really broken down to it's simplest elements. It's really good to deconstruct all those complex ideas I learned to make sure I really understand them.

PS: My graphic design bible is The Non-Designer's Design Book by Robin Williams. And she payed me $0 to push her book. 😁

Wow love it, especially the stories and how you summarized everything!

“wanting confidence is secretly asking for permission” not verbatim but once he said that I’m pretty sure that’s been one of the things everyone has been missing! Appreciate this perspective presentation! Always direct!

Just the video I was looking for!! Awesome Sauce!

it's really valuable. Some of them sometime hide something but Chris ... just throw it freely.