Samsung needed to make some noise around the launch of their new Purple mobile phones. We put together a guerilla film unit and shot this film, used as part of a presentation simply launching the colour purple out to the world.
The purple people are specially assembled, the passers by were simply caught up in it all... great to see the London tourists joining in and marching with us!
Тэги:
#alternative #purple #london #protest #march #samsung #promo #creative #test #guerilla #viral