Unity in Design across Multiple Platforms (with Kseniya Makarova)

From Publishing Professionals Network (pupronetwork.org), an all-volunteer nonprofit dedicated to excellence in book making and supporting the publishing community:

When you’re tasked with executing a design for a “digital first” publisher, it’s easy to focus solely on digital elements, assuming that they’re looking for a mostly online experience for readers. But it can be tricky to ensure that legacy ancillary print pieces like business cards, brochures, or catalogs are integrated with your overall design vision.

Designer and design instructor Kseniya Makarova walks through how to work with disparate colors, fonts, and other elements in crafting a unified print and digital design strategy. She presents case studies that demonstrate how she’s tackled multi-platform designs for various clients. You’ll learn practical strategies for thinking about a mixed-platform design project as a whole and how to address questions about color disparities between screen and print.

Kseniya Makarova is a San Francisco-based graphic designer, art director, and artist. Having honed her craft in boutique studios and large agencies, for the last five years Kseniya has operated a solo design practice serving socially conscious clients. Her current focus is branding, digital publications, and packaging. Kseniya also maintains a personal art practice in both solo (murals, painting, printmaking) and collaborative (installation, experience, theater design) capacities, and is a senior adjunct professor of Graphic Design at the California College of Art.
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Addendum from Kseniya:
Accessibility Considerations
Great tool for testing color contrast: https://colourcontrast.cc/
This online course covers every step of accessible file creation in InDesign (also, pro-tip, SF library card-holders can access Linkedin Learning for free!):
https://www.linkedin.com/learning/advanced-accessible-pdfs-21974253

There was a question about web tools for color, one resource I like is Designspiration. You can search by color (art-palette icon in the search box) in addition to a search term, so you can pick a color palette and search something like "poster" and see lots of examples in that color: https://www.designspiration.com/

Тэги:

#design #digital_design #book_design #print_design #typography #color_palette

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