Google Analytics 4 Conversion Tracking

If all of the leads come from the same form and same Thank you page, how do we differentiate between organic leads and paid leads?

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thank you! is it possible to track specific dollar values? Example a booking form has multiple hire options, the user chooses one of them. Each has its own price so if possible I'd like to assign multiple tracking values so I can see in the report all hire values.

Thanks! Very informative. Subscribed!

Muito bom

How about tracking conversion when a user arrives at the website after clicking on a referral link . Something from Adwords for example that brings users into a site.

Thanks, great video.
Pro-tip: set speed to 1.25x :)

I have an event called conversion but I am not sure what google means with that. I did set up Google Conversion in google ads and connected that with tag manager and google analytics so maybe it is that

I used both, is that bad?

I have setup conversions for button clicks, I want to see how many times the button click conversion happened in different countries. How do we get these into exploration reports? As my conversions don't show up as dimensions or metrics under the exploration section

Thanks for the helpful video! A quick question - you can bid on one or multiple conversions in GAds. Now my question is, for two different forms, would you track them both as "generate_lead" with "form_name" parameter distinguishing the two, or as two different custom events (e.g. "generate_lead_contact", "generate_lead_quote")? What's better for GAds campaigns? In GAds, do you usually want to optimise on a generic behaviour (such as people submitting a form) or a very specific behaviour (such as people submitting a certain form only)?

Hello Benjamin!!! Thanks for this content, I find it very interesting and useful for all marketers. One question, I'm looking at a website and I see that there are many events that I don't know when they are triggered and how they were configured. Within GA4 when you click on an event the report of that event appears but not when it is triggered or how to modify it. I know that in the debug view you can see when the events are fired but only if you test them in real time on your website. Is there any way to modify/delete or at least see when these events are fired in GA4 (to make a cleanup of those that do not provide any value vs those that do)?

Hey Benjamin,
I need help with the conversion numbers of Google Ads and GA4. If I compare the conversion value and conversion numbers, GA4's conversions are almost twice that of Google Ads. I am talking about the purchase conversion Tag here. I have a Shopify Store, and a few months ago, I integrated the GA4 property with Shopify and got the Shopify-integrated Ecommerce Events. I checked almost everything, and the attribution model is the same for both Tags, which are Data-driven. Timezone is the same. Also, auto-tagging is enabled. Can you please help me solve this issue? Please find the example.
This is data for July 6.

Google Ads Tag:
Conversion Action - Purchase
Action Optimization - Primary
Conversion Source - Website
All conv. - 20.78
All Conv. value - 11784.2
Status - Active

GA4 Tag: Conversion Action - GA4 (Web) purchase
Action Optimization - Secondary
Conversion Source - Website (Google Analytics (GA4))
All conv. - 47.64
All Conv. value - 14196.01
Status - Active

I appreciate any help you can provide.

Thanks for the helpful video. When I create GTM events, they don't show up in my GA4 -> Events screen even after 24+ hours. Is it the case that any Tag requires at least 1 Event Parameter to be set to be successfully displayed in GA4 - > Events

Do you need to use conversion Linker? IF so how does that work?

trying to figure out how to track an 'add to cart' click (and/or a purchase) for a specific product as a conversion (in woocommerce)... help please? [in ga4]
- in a perfect world I could learn how to track conversions for 'email/newsletter signups', 'phone number clicks', and 'purchases' (of specific products).

thank you so much, really clear and concise. Congrats!💯💯💯💯💯💯💯

Are there any pros or cons of using each method?

Great video Benjamin! I have a question: instead of "page_location contains thank-you", can we use "page_path starts with /thank-you"? That's the default setting of the other GA4 events imported from Shopify (cart, checkout, purchase, etc.). Thanks!

Hi ! Do you know how to track a conversion for whatsapp button ?

explained very well benjamin. Just a question
is it mandatory to mention value?

Hi, I want to do this event for the search box as well. Thank you.

Hi! What if i created a gtm tag with the event name generate_lead, and the trigger has all the "conditions". Do i still need to put in the conversions part set new conversion generate_lead in GA4?

Is it just me? I already struggled in the first 2 minutes of the video. I don’t see any of the reports you have in my GA4.

Thank you for making such great videos on saving people's time. 🥰😇

Excellent explanation, I run a Digital Marketing Agency in Saharanpur, India. Kush IT World

Excellent explanation, really clear and concise! Congrats!

Very helpful and well put together video… thanks :-)

Hi, Love your videos. How do you track the thank you message in a SPA, without changes in the URL?

Hi can you make a video on the SAAS platform conversion tags

you are the best...I think I will take your courses, just as a payback for everything I have learned so far with you. Have an amazing day

Thank you for such a great video. I do have a question. Is it possible to create a non-GTM conversion tracking with an AJAX feedback result rather than a redirect to a thank-you page?

Suggestion - gives the best way in your opinion first and then explain the other options so we get to the action right away. Thanks!

Excellent lesson , thank you . Do you have a lesson on sales events? I only want the tag to trigger when my client sells a product .

Does anyone know if I could use the approach in this video to duplicate the old UA Page Value metric? UA Page Value example (Transaction Revenue + Total Goal Value) divided by (Unique Pageviews for the page). GA4 Documentation says:

"In a Universal Analytics property, you can assign a value to the goals you define. Goal value is the basis for calculating metrics like Page Value and Per-Session Goal Value.
A new way to represent conversion value in Google Analytics 4 is to add a value as a custom event parameter (for example, event_value) to an event, create a custom metric (for example, Event Value) for the event parameter, and then include the custom metric in your reports and explorations."

thank you very much,its very useful

Good job. Thank-you :)

Thank you thank you thank you ! Your videos are clearing the fog I’ve been dealing with !

You're a lifesaver! Thank you for this video <3

Hi Ben - have you encountered tracking conversions from an integrated Google schedualing calendar from Google Workspace? Thanks!

Great video! If you already have a bunch of events configured for UA in GTM, is there an easy way to convert them to GA4 events?

hi Ben, how can I delete the "generate_lead" event? I turned it off as "conversion", and I just set up a purchase event with variables and this tag on gtm is not being fired, it is conflicting with the "generate_lead", I tried to search on analytics under events and it's not there, please help

Iv tried doing this in google ads conversion it says website not active even though the website is tracking in google analytics. And it say google analytics not working correctly

Thanks for the very comprehensive video. I just have one question: why I don't have a configure icon in my left list below advertising icon?

Nice. Is there a tool to upload annotations from Universal to GA4?

Brilliantly done. None of the GA documentation puts this quite so concisely. Thank you!

Hi Ben, does autotagging data also show as events that you can create conversions from?

Can you tell me if GA4 allows or if it doesn't allow a third party payment app to track the revenue for an e-commerce website based on Shopify

Awaiting for your response

Thanks for detaild video.