What Google Ads Attribution Model Is the Best, and Why Is It Time Decay?

good video

Do you use time decay for all other steps of the funnels (ATC, Initiate checkout, etc.) as well ?

this is good. thanks.

in this Scenario, why you don't use linear or position base? what is the difference?

Does attribution model smart shopping campaign bidding and performance or just used for reporting? I am currently on linear and wondering if changing to time decay will give better performance. Thanks