- Russian and the ex-CIS markets explained: population, Internet penetration and dynamics;
- Key sources of traffic: Yandex, Google, Mail.ru, Vkontakte, Facebook;
- Key peculiarities of SEO for Russian-speaking markets, Yandex;
- Investigation of the main differences of YandexDirect from Google Adwords;
- Bidding management strategies of Yandex Direct;
- Vkontakte -- how to publish the most preferable ads.