Google Ads Account Default Conversions

Google Ads has been making changes to the organization and naming conventions within conversion tracking for the last few years. Unfortunately, some of those options are a bit more confusing than they may have been in the past. In this video, we'll discuss what Account Default Goals are, how to set them up, how they impact what conversions are tracked and optimized for in your campaigns, and discuss strategy in how you organize your conversions.

0:47 - Changes in Naming Conventions for Conversion Goals
1:33 - Overview of Conversion Categories, Goals, & Actions
3:28 - How Account Default Goals Work with New Google Ads Campaigns
5:15 - Choosing Which Goals are Account Level Goals & Determining Which Goals Go Where
6:32 - How to Change Account Default Goals
7:20 - Primary vs Secondary Conversion Actions & How They Track
9:34 - How Primary Conversion Actions that Are Not in Account Default Goals Will Track
10:17 - Strategy Behind Goals for Each Conversion Category & Account Default Goals
11:52 - Determining Goal & Action Optimization and Conversion Category
13:04 - How to Reorganize Conversion Actions in Categories if Needed

#googleadsaccountgoals #googleads
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Тэги:

#google_ads_account_goals #google_ads_account_goal_settings #account_goal_settings_google_ads #account_default_goal_google_ads #google_ads_account_default_goals #change_account_goal_settings_google_ads

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