Facebook/Meta Product Interviews: Success Metrics (Execution/Analytical)

What would an active listing mean? Also, do we need to track number of active listings/ month or no of new active listings per month?

This video is one of my favorite. Just a question from interview perspective, do we need to prioritize the metrics? For example, at the end, adding a step choosing 1 or 2 driver metrics and downstream/counter to show that we can prioritize and tell a concrete business story?

I still doubt the north start metric is the meaningful conversation. There is no value for seller or buyers without transaction. No one comes to the marketplace just to have meaningful conversation without deal. Completed transaction drives sellers and buyers to FB marketplace vs other marketplaces.

Very helpful. Thanks so much Dianna!

Thanks for the amazing videos Dianna. Your framework and examples are super useful to prepare for the interviews. Please keep creating more such content.

Dianna, can you explain why this is such a marked departure from your other execution metrics video re: Airbnb?

Specifically, why we don't break down "# transactions with 3 convos" into "# transactions per user x # users", then continue distilling that down? This seems more like brainstorming, which is what you said not to do. Thanks!

it would be easier to follow if what you're writing on pad was easier to read

For a PM, I'm surprised you have noticed it hard to read

Love the examples, Thank you so much Dianna!!!!
😃

I wonder what you work on! hahaha

Really helpful content with examples, thank you!

Great stuff! Very helpful! Keep going!

Hello Dianna - Thanks a lot for this model response. It was really clear and easy to follow. One question. what's the difference between "set goals" and "define metrics" types of questions? are they are the same or different? how do you propose to tackle the "set goals" kind of questions

more examples please!

Thanks Dianna, even after almost a year, this is super helpful in my prep. Keep posting!!

Hi Dianna, while considering breakdown of the Northstar metric, is it ok to just identify the levers and how they’ll impact the NS metric? Or do you recommend that we necessarily come up with a formula for the breakdown?

You make it look so easy ;-)

Awesome Dianna. This was really helpful :)

@dianna Thanks for your service to the PM community! A tactical question for clarity. Could you please help explain how you differentiate counter vs. downstream metrics? A downstream metric could be negatively impacted if we optimize for the north star metric. This means one of the downstream metrics could be a counter metric. In this FB Marketplace example, if we improve north star, # of items sold via Buy/Sell groups could decrease. However, you called this metric under Downstream metrics. Why not call it under counter metric? (Do you define counter metric strictly from the product-in-focus perspective e.g. marketplace, and call all ecosystems metrics whether they are impacted positively or negatively as downstream?)

I'm a bit confused.... the question is about setting a goal for product X.
Now the metric is about what we will measure to know it's working but what about the goal? It feel like it's not answering directly to the question (but just to the parts about the metrics).
But all in all great videos, super helpful!

👍

Although Meta is doing quite bad with their ecommerce products, this video accurately pointed out the key metrics for a merkatplace. Great video.

Is "Number of goods marked as sold on marketplace " a good north star metric?

Thanks Dianna, this was quite helpful.

Thanks Dianna for all the useful content. Question for you: Currently you only need to message the seller for local listings and for majority of FB MP listings you can buy them through online check out wo even messaging the sellers. Do you still think that this north start metric is relevant? bc more sellers will provide online check out option so the # of messages might go down which is not a bad things. Let me know your thoughts. thanks!

seriously brilliant content and can't thank you enough, helping me prepare FB onsite interviews

Talking about north star metric before analyzing the user journey and the subsequent metrics is like coming up with a solution first as an anchor and then analyzing the user segments and problems in a product design interview (you would never do that) - That's one thing I wouldn't agree with this framework otherwise looks great!

Would you say WAU could be a topline metric for FB ecosystem assuming more people are buying/selling products on marketplace and therefore spending more time on FB? e.g. Responding to buyer inquiries is another way a seller can hop back into the FB ecosystem frequently.

amazing, more examples like these please

Hello Diana, great videos. 2 Questions. 1) Yours doesn't necessarily follow a framework but it sort of does as in first discuss product, second talk about users and stakeholder(FB) and why and how this product adds value to all, and then move on to NS and then talk about metrics in detail, etc. However, would it be ok if I were to answer the question this way? Or would it sound like the guy is randomly throwing ton of metrics? 2)There is no certain goal that you talked about such as Engagement, Retention ,etc. Is it necessary to mention that Goal prior to answering since if you don't know what the goal is how do you know what to focus on?

This was super helpful!

I liked this example. super helpful to see the framework in action!

very helpful. this is some of the highest value and most relevant PM content. (:

This framework is great --- the setup feels almost like a Generative Adversarial (Neural) Network because you're pointing out both the success and fail cases of the product. FB Marketplace might have a user who lists a dirty sock, and you want to be able to quantify that. That's a great insight. And it reflects the range of user behavior within the system. Versus assuming that all the listings will be Eames chairs. :P

great! is it not necessary to define further the user segments in such cases ? like what kind of buyers - the way it is done in design questions? if yes - to what level shall one spend time on that ?

You are the bomb! Keep it up.

I can’t thank you enough for all of your tips and for you taking the time to teach and prepare me for the FB interviews! I’m so excited to say that I got a FB offer and I certainly credit it to you.

Thank you for your personal sessions with me and creating relevant and real content that can’t be copied. I love your authenticity and your passion to help others excel.

Dianna this is just phenomenal but the text is hard to see on the phone. Can you maybe use a presentation or Google slides to show text so it shows clearly on the mobile phone screen? I am sure this looks great on desktop but on phone I can barely read the metrics.

Hi Dianna, glad to have landed here! Love your videos and the brevity and precision with which the frameworks are explained! This channel has been the most helpful source for me.

Would you be able to do similar video on Reels goals and success metrics. Reels/tiktok is growing alot so it might be super helpful to understand whether to focus on growth, engagement or monetization

LOVE THIS

Thank you so much mam. Loved this example. Request your help on sharing few examplea from Program management perspective

Thank you for another awesome video! With so many metrics though, how do we or should we narrow down to a few for formal tracking?

Super helpful video! And yes, more examples of how you execute these frameworks would be amazing.

Great content! I think I like your approach of coming up with a NS metric that touches each user segment. Also, I wanted to check if you think we should work with the interviewer to prioritize one objective (either of adoption or engagement or monetization) for the given product instead of talking about metrics from all different stages/cycles of the product?

It would be really helpful to see you do a mock interview; to give example of questions to ask and how that interviewer would quiz you on your metrics and ask why or why not.

✋Have another question: in the video, it is not so clear which one, by you preference, is your specific goal since several of them could be, like creating a healthy ecosystem, maintaining active interactions, or increasing meaningful conversations? Or do you mean the northstar metric should exactly be the goal and other metrics are categorized as success metrics?