What Is Domain Authority and How Can It Enhance Your Search Visibility? | The Journey

Search engines like Google are the primary mode of discovery for billions of users, so if you can get your site at or near the top rankings for relevant keyword phrases, you can secure an ever-growing stream of new traffic to your website. Check out more The Journey content at https://bit.ly/GDTheJourney.

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0:55 What is domain authority?
1:36 Why is domain authority different?
2:26 How to check domain authority
2:44 Increase domain authority

But many online business owners neglect a fundamental element of search engine optimization (SEO) strategy: domain authority.

What is domain authority?
It’s a metric that predicts how likely a website’s pages are to display prominently in search results pages. When search engines formulate search engine results pages (SERPs) they usually look for two things: relevance, or how appropriate the content is for the given query, and trustworthiness, or how valuable and reputable the content is.

Domain authority applies across your entire domain, so every page of your site shares the same domain authority rating. You might also want to consider page authority, which is similarly calculated, except it applies at the page level. For example, you could have a high domain authority, but if one piece of content you published has a significantly higher page authority than your other pages, it’s going to perform comparatively better in organic search results than the rest of the pages on your site.

How to check your domain’s authority?
The best way is with an online domain authority checker. These are some of the best tools available:
-Moz’s Link Explorer
-Ubersuggest
-SEMRush

How can you increase domain authority?
Your first step is to produce high-quality content for your blog on a regular basis. High-quality content is not only going to directly increase your domain authority, but it’s also going to serve as an anchor point for the links you build for your domain.

Your next step is to earn more inbound links for your site. This is the best way to increase your domain authority, but it’s also the trickiest. That’s because Google is acutely aware of the possibility that webmasters are building fraudulent or manipulative links for the sole purpose of increasing their domain authority and search rankings.

Rely on link building and content development to be the pillars of your strategy, and keep an eye on your competitors so you continue to improve.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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