Using Keyword Match Types with Google AdWords

Thanks for a quick and to-the-point explanation!

Still useful now, thank you

No longer relevant after Google January 2021 phase match update

i feel like chocolate

Very clear explanation! Does it still work in Feb 2021?

Just tried using the plus signs. Adwords will not take it. I get a message that says enter phrase without puncuation. Same with quotes. did adwords recently change the screens? there used to be three columns, exact match, broad match and ......something else.

Very Important concept in Google Ads, and clear explanation, thankyou very much

Oh, I just saw that it's Benjamin. Sorry Benjamin!

Thanks very much, very helpful. Is Loves Data your real name? Is it pronounced 'Lovis'?

I've lost two google ads accounts since "circumventing systems policy". SInce I didn't had an idea about how google matchs the keywords. Thanks a lot. this is really awesome content.

thank you for the video and information, very clear information. liked and subscribed.

Thanks for the great content, Loves Data I love when you post more about CPC and Google Ads and I thought I'd reach out to you in regards to a PPC task. So basically the question is how would you structure a campaign if the objective is to drive as much visibility as possible vs if the objective is to drive the best ROAS possible. So the first campaign should be for research as I envision, and at the ad group level should be structured according to categories/brands (We are talking about a beauty/cosmetics store here). Since buyers are early in the funnel we will use broad type keywords and broad modifiers on a CPC Manual Bidding. Then we can take most performing keywords and put them in another campaign (best ROAS) where we bid more aggressively with Target ROAS bidding and use exact match keywords type. That's how I would understand structuring this campaign on visibility vs best ROAS. Any thoughts or ideas on this?

Thanks so much for the great content posted and keep the good work!

Great video. Cleared lots of my concepts.

Nicely explained! Thanks

Thank you so much

Is it just me or did the constant swallowing annoy someone else too? Was a great video otherwise, explained the concepts well.

Great video. Just a question, My service is based on particular city and people who search for other locations randomly popups in my search term, I put them in negative asap I find them but millions of places and hundreds of cities, How do I exclude them? I have an audience within a specific city and targeted it only. Even though, People looking for information in different cities from my targetted location pops up.

Example, buy stationary in paris is what my business represents while people from paris who look stationary for different cities often displays my advertisement. How do I get rid of it?

Great Video !!

Just to clarify again, close variants(singular/plural/misspells etc.) are only applicable for Phrase Match and Exact Match. They arent applicable for negative match.
Right?

Thanks, Superb explained.

Thank you Loves Data. This is the most relevant video one could find on Keyword match types. It explains exactly what I have been searching for last 7 days.

very useful, thanks

Great explanations and simple examples. More Adwords videos please.

Thank you for explaining so clearly and simply. If only everyone were like you :)

Now I want some chocolate.

natural teaching ability ! even the voice is soothing

it is a little confusing for me with broad match: if my keyword for broad match is medical gases, will I be found if people search for industrial gases?

Hi Benjamin, nice informative tutorial, much appreciated. Just a quick question; If I was selling flowers online for example in LA, and was keen to get clicks from terms such as "send flowers to LA", but didn't want traffic from a general term like "flowers", could I use [Flowers] as an exact match negative keyword, but Google would still show "send flowers to LA"?

Anyone else craving chocolate now?

Thank you so much for this video! Merry Christmas!!! from Barcelona :-)

Nicely Explained

Nice sharing Bro :)

If I Have a specific niche which type of keyword should I use?

Excellent video! Probably the best I've seen on this topic.

Can we use the + sign modifier for phrase match too ?
This is only for long tail keywords.

Very Well Explained.. Thanks..)

I love your video! Great job!

Great video mate. Simple and clear. Well done and thank you

those type of
keywords can be used for website seo ?

Thank you SO MUCH for this video!

best explanation i have ever seen. thanks !

Fantastic job! The best explanation I've seen. Definitely checking out more of your videos. Thanks!

Excellent, much better explained than the google ads consultants. BRAVO!!!!

Really nice video... sorted my all confusion.... Thank you

Very well explained. Good use of graphics. Thank you!

Thanks for valuable Lesson . I would like to learn Google Adwords to use CPA and Ecommerce