Does Yelp Really Impact Businesses?

We all know Yelp can be a super helpful tool when deciding to give your money to certain businesses. Laci looks at the impacts- both good and bad- sites like Yelp have.

Read More:
New Study Reinforces the Value Of Yelp For Businesses
http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html
"A recent study by two UC Berkeley professors found that "Yelp ratings affect both customer flows and the probability of booking a reservation" for restaurants."

Reviews, Reputation, and Revenue: The Case of Yelp.com
http://www.hbs.edu/faculty/Publication%20Files/12-016.pdf
"Do online consumer reviews affect restaurant demand? I investigate this question using a novel dataset combining reviews from the website Yelp.com and restaurant data from the Washington State Department of Revenue."

Harvard Study: Yelp Drives Demand for Independent Restaurants
http://officialblog.yelp.com/2011/10/harvard-study-yelp-drives-demand-for-independent-restaurants.html
"Michael Luca, a professor at Harvard Business School, released a working paper that examines the effect Yelp has had on the restaurant industry in Seattle."

How Yelp Can Help Your Small Business
http://merchantwarehouse.com/how-yelp-can-help-your-business
"Yelp can be a scary place for some small businesses, but don't fear the unknown. In reality, just having a presence on the review site can bolster customer awareness and provide small businesses with new customer insights."

Yelp! Chicago Business Joins Class-Action Lawsuit, Debate Continues Over Review Site
http://www.huffingtonpost.com/2010/03/26/yelp-chicago-business-joi_n_515179.html
"Last week, Chicago's Bleeding Heart Bakery joined 9 plaintiffs from across the nation in a class-action lawsuit against consumer review site Yelp. The bakery's decision to join the suit sparked a debate between Yelp lovers and haters throughout the city, and not only over the "extortion tactics" alleged in the suit."

Yelp Study Shows Extra Half-Star Nets Restaurants 19% More Reservations
http://www.huffingtonpost.com/2012/09/06/yelp-study-ratings-restaurant-reservations_n_1861720.html
"If restaurateurs didn't already worry about Yelp, they're about to. A new study published in the Economic Journal claims that as little as a half-star difference in a restaurant's average rating on Yelp greatly impacts its reservations each night."

Watch More:
Are We Internet Addicts?:
http://www.youtube.com/watch?v=wtA-AmrbX4Q
Finding Love Online:
http://www.youtube.com/watch?v=B4CTq_-LRfU
Is Sexting Addictive?:
http://www.youtube.com/watch?v=brutffFBm3c
____________________

DNews is dedicated to satisfying your curiosity and to bringing you mind-bending stories & perspectives you won't find anywhere else! New videos twice daily.

Watch More DNews on TestTube http://testtube.com/dnews

Subscribe now! http://www.youtube.com/subscription_center?add_user=dnewschannel

DNews on Twitter http://twitter.com/dnews

Anthony Carboni on Twitter http://twitter.com/acarboni

Laci Green on Twitter http://twitter.com/gogreen18

Trace Dominguez on Twitter http://twitter.com/trace501

DNews on Facebook http://facebook.com/dnews

DNews on Google+ http://gplus.to/dnews

Discovery News http://discoverynews.com

Тэги:

#yelp #san_francisco #yelp_ratings #how_yelp_impacts_businesses #impact_of_yelp #best_yelp_scores #yelp_advertising #worst_yelp_scores #bad_yelp_ratings #business #retail #restaurants #rage_post #positive_yelp_reviews #d_news #dnews #discovery_news

Скачать видео