Campaign vs Ad Group (2022) - Understanding Campaigns And Ad Groups In Google Ads

What Google Ads questions do you have?

I just wanted to let you know that while I was watching this video, an earthquake hit Morocco

I have a service based website. If I create different ad groups, my ad quality is showing as Poor. I can target the service pages as landing pages but wouldnt the poor ad copy score affect my performance?

Thanks for this, helped alot!

Ad group level: Ads, Landing pages, Keywords
Campaign level: Extensions, Audiences, Locations, Ad schedule, Devices, Advanced bid adj.

Do the keywords a person is going for have to be in the ad itself, or can they just trigger the ad? Thanks.

THANKS

Is it the same Ads , just different ad groups with different targeting?

Can we edit the campaign/ads group after finishing it?

Random but whats the issue of having a campaign for each one instead of all the adgroups under 1 campaign? Thanks,

Okay so i know you covered search ads in here and slightly spoke on shopping ads but so heres my question in regards to shopping ads that i hope youll have an answer to haha.
The way i have my ads set up is a campaign, ad group(one brand of products), and them my products withtin that ad group. very basic.
but so when adding negative keywords at the campaign level would i focus on ensuring that this campaign only has the terms that relate to the brands names? because then at the ad set level you want it to be very narrowed down to the product name and i get that.
I just want to be sure that im adding negative keywords correctly.
My worry is ill add a negative keyword at the campaign level and it will affect the ad set and not show for them.
Sorry for the long message but i cant seem to find the answer anywhere and this video was the closest i could find 😮‍💨

Thank you so much for this video!! Amazing content

I have a question. Should I add negative kw in a search campaign from day 1 or wait for few days or weeks?

Dude how to delete a whole campaign section