How To Lower Cost Per Lead On Facebook Ads 2023

One of my ad has a ctr(all) of 7.3 and click through rate of 4.5 but the cpl is super high...

Do you think it has alot to do with the landing page?

Are the campaigns that go to landing page optimized for sales or for leads

Hey Nick, Quick question brother, I run a local lead gen agency and i know your inner circle focuses on ecom, is local lead gen something you could coach in terms of service delivery, you kill it and i'm trying to get like that!

Appreciate it bro!

Hey Nick, couple of questions:

We have a large beauty brand with one product in which three variants with a small difference from stock and no dropshipping.

1. What other audiences do you recommend to exclude besides "purchased within 30 days" to improve traffic.

2. Do you recommend testing all three variants in 1 campaign or 1 campaign for each variant? I think it will be difficult to have a maximum of 2 dynamics with three products? What would you consider the best solution?

3. Is the broad dynamic CBO strategy fully suitable for a one product brand? If so, do you have any tips for my situation?

4. I am now mainly focusing on the Netherlands, when could I also target other countries such as Germany in addition to the Netherlands? At what turnover?

5. Often when I scale a campaign since the average ROAS over the past 3 days has been good, I find that it starts to underperform. Is it perhaps an idea to duplicate within the main adset and increase the budget when scaling up?

I began a new ad account with 1 DCT, DCT 100. Great CPL.

Launched second DCT, DCT 101. Great CPL, taking roughly 33% of spend.

I've created a non-DCT ad-set for winners 3 days ago and placed both winning ads in it (same posts - copied post IDs).

Both DCT 100 and 101 are still live. Winners ad set is not taking the majority of spend. What would you do in this situation?

Can you please make a vid on landing pages?

I would love your feedback on lead forms vs landing pages for lead gen. And how to increase the conversion overall with better quality leads.

Hello Nick, thank you for the extremely valuable videos you create; they are incredibly useful. In the future, we would definitely like to work with your agency.

I wanted to ask for advice regarding the single structure campaign strategy: if I have different products with different product pages (different URL links), I can't use DCTs if I want to advertise multiple products because the user would be redirected to a product page different from the one of the sponsored product in the ad they clicked on (the business objective is the same, only the design changes).

How can I adapt your strategy in this case?

Thank you a lot Nick!

Hi Nick...

Always dropping bombs of value..thanks man.

A question real quick; when setting up DCTs for the stages of market awareness, do you suggest using the same ad image and different ad copy to target the awareness stages? Or the other way round?

Great stuff Nick! thank you for sharing it 🙏

Hi Nick, I can't see the video because it doesn't translate the subtitles.