How To Add Keywords In Google Ads Campaign

I have a totally different experience. I click Content on the left. I am brought to a page where I see my keywords. Then, instead of a blue Plus sign on the left, I see an "edit content" link on the right. I click that and a side panel slides open from the right where i can edit keywords.

I took keywords from a competitors website and save them. Whats the difference between "In Account" and "In Plan: Saved" in the Account Status column?

HI, i have a google ads campaign formy app, but i dont have there the option to add keywords to my ad group. what should i do?

Hi,

I don't have those options on the left (keywords, landing page etc...). I am running a 'performance max' campaign. Do you know what that is at all please? Can I change it so I am able to use this method with keywords?

A video tutorial would be great on the difference in campaigns.

My menu structure looks completely different on under the campaign. There's no landing pages, keywords, audience or anything. Can't find keywords anywhere.