Sky Sports Italy Signs Agreement With AEW After WWE Reportedly Loses Deal Over Costs And Ratings

It was reported back in late June how WWE and Discovery had announced a new multi-year agreement to air WWE programming in Italy. The deal began on July 1.

The Wrestling Observer Newsletter reports that WWE lost their deal with Sky Sports Italy after around two decades, reportedly over a combination of the costs of the rights to air the programming, and the decline of interest in viewers.

AEW has now made a deal with Sky in Italy, and will begin airing Dynamite in a Friday night timeslot on July 31.

For the full story, visit: https://www.wrestlinginc.com/news/2020/07/sky-sports-italy-signs-agreement-with-aew-after-wwe-672811/

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