Intuit Faces Criticism as TurboTax Ads and CEO Interview Backfire

Intuit Faces Criticism as TurboTax Ads and CEO Interview Backfire

The Accounting Podcast

54 года назад

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In this clip, Blake and David discuss Intuit's recent PR missteps, including the controversial TurboTax ad campaign urging taxpayers to "break up with their tax pro." Tax professionals and organizations like the NATP and NAEA are outraged, leading Intuit to promise phasing out the ads. They also explore how Intuit's attempt to censor a podcast interview with CEO Sasan Goodarzi backfired, turning a non-story into a PR nightmare. Tune in to hear how these blunders could impact Intuit's leadership and reputation.
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