ref:AI Presents The AI Marketing Playbook with Kieran Flanagan (HubSpot) and Brian Balfour (Reforge)

Mastering AI in Marketing: Insights from Kieran Flanagan, SVP at HubSpot

To kick off ref:AI, we welcomed Kieran Flanagan, SVP of Marketing at HubSpot, as he delves into the future of AI in marketing. Hosted by Brian Balfour, founder and CEO of Reforge, this fireside chat covers the transition from traditional inbound marketing to AI-enabled inbound marketing.

Learn about the evolving landscape of SEO, the impact of social media, and the increasing importance of personalization and indirect attribution. Discover how HubSpot is navigating these changes and how you can implement these strategies in your own marketing efforts. Don't miss Kieran's valuable tips on leveraging AI tools, understanding data privacy challenges, and nurturing individual ownership in your team. Tune in for actionable insights and forward-thinking strategies to stay ahead in the ever-changing marketing world.

Check out a full summary of the takeaways and lessons from this conversation at ➡️ https://www.reforge.com/blog/the-ai-marketing-playbook

00:00 Introduction
04:10 What is changing about marketing?
07:15 What is the new playbook?
08:28 AI-enabled Inbound
10:10 Marketers as creators
12:50 What should we do now?
17:59 The changing tides of SEO
32:55 The rise of creators
36:13 How AI impacts personalization in marketing
42:03 Helping your team transition to the new playbook
44:42 Should people learn how to prompt?

If you enjoyed this conversation, check out the rest of the incredible sessions from ref:AI at ➡️ https://www.reforge.com/blog/refAI-home

And check our our podcast at ➡️ https://www.unsolicitedfeedback.co/
And, Kieran's podcast ➡️ @MATGpod

#tech #business #ai #product #productmanager #marketing

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