The Power of Gen AI in Retail and Consumer Goods | Full Episode | Cognizant

00:00 – Start

00:04 – Retail Point of View

04:33 – Intro to Cognizant GenAI Solutions

07:20 – Personas and CX Navigator Demo

12:30 – Marketplace and Enterprise Knowledge Demo

15:08 – Process Optimizer and DLC Navigator Demo

19:54 – Context and Mind Mapping: Methodology Phase 1

24:36 – Prompt Engineering and Guardrails: Methodology Phase 2

29:09 – Ethics and Compliance: Methodology Phase 3

34:07 – 5 Rules of Thumb

Generative AI is transforming the retail industry in ways we never thought possible. With the rise of sustainability, technology revolutions, and new generations coming in, it’s important to stay ahead of the curve and avoid getting disrupted. Customers are more powerful than ever, and they demand transparency and even co-creation of products and services, but we need to be careful not to let them take over completely. That’s why it’s essential to establish a personal emotional connection with our customers. Let's explore some key enterprise use cases that we’ve seen over the past few months: https://www.cognizant.com/ne/en/retail-and-consumer-goods

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