Managing privacy-first measurement

How will measurement change after the cookie? Marketers are starting to shift their campaign strategies with first-party data in mind. Watch four top digital marketing agency leaders discuss the privacy questions marketers should consider today as they prepare for a cookieless future.

In Agency Conversations from Think with Google, we bring together the industry’s leading voices to discuss advances in the world of marketing. Together we uncover the biggest pressure points, strategies for success, and actionable advice as agencies and brands face moments of change.

At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.

Be ready for what's next in privacy with the Marketer's Privacy Playbook: https://www.thinkwithgoogle.com/future-of-marketing/privacy-and-trust/marketing-playbook/

00:00 Intro
00:26 The evolving measurement landscape
01:19 The future of measurement and privacy
02:04 Actions to take to be ready

Тэги:

#cookieless_future #cookieless_marketing #cookieless_advertising #cookieless_world #customer_privacy #consumer_privacy #marketing_measurement #marketing_strategies_2024

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