Google Ads Keyword Match Types: Understanding Broad, Phrase, and Exact Match Keywords

Hi Teach traffic

Nice compact video. Quick question: I want to target flower subscription service so that means from bouquet subscription to flower subscription.

If I would choose the exact match keyword [flower subscription] would this be enough to cover all those terms. Or do I need phrase match as well?

Would it even harm me with phrase match as 2 keywords are competing against each other for one keyword? Does this make sense?

i want to target wedding videographer near me but I don't wanna show up for a broad term like videographer near me ... Witch match type do you suggest I go for?

Дякую, за корисне відео !