ToneDen vs Hypeddit for Facebook Music Ads feat. @lenseye9431

Could the developing nation issue also relate to your music ? I do Spanish music and I see a pretty great click through rate in South America.

Hey Andrew. Sorry for bothering. I have a question: What if i make my presave campaing with only 1 week of anticipation for the song. Will also work to get into Spotify official playlists?

Lol their internet isn't slow, it's just that they are full of bots that don't click through x)

Exactly the thing I was looking for a couple of days ago. Great! I'm using Toneden right now, since you can use the conversion event for free.

this is amazing

Thanks for the video, Andrew.

This looks very expensive!!
I'd recommend running traffic ads to a direct link of your song on Spotify and you can later use a 95% Video Viewers Look alike audience on Facebook (people similar to someone who watched 95% of your videos). Adding an additional step in the middle like Toneden or Hypeddit will lead to drop offs, no doubt. Also, don't stack interests because that way you'll never know what your winning interest is. The whole idea should be to find out what your winning interest is and then double down on it. How would you know if your winning interest here is blink-182 or Greenday? You wouldn't cause you stacked everything up.

Also, you're missing out on India! It's a massive market, you can try to filter down by languages spoken (English "All") to get the best possible results.

This was just terrific! Thank you so much--it is this kind of analysis that made me start coming to this channel in the first place. Well done!

This is SO helpful. Massive thanks to both of you.

Awesome study, explanations and articulations of this data. Thanks to both of you!

Just recently found your channel & love the content. Definitely wish I would've found it sooner

My current campaign (on toneden) has a clickthru rate of 45%. I'm wasnt sure why its so much lower than my previous 4 toneden campaigns - which all had a clickthru rate of 75-78% 😂. Maybe because I ran it with feed placements for the first time

Probably the most informative and helpful guest you've had so far 🎶

This is dope, I think it should be done again

Show us the ad and funnel😃 going for plays is a tough sale. What was your goal, to really understand the big picture?

Very useful infos in all your videos Andrew, thanks! I still have a problem though, or actually a question to ask: if you click on an ad / song link etc on your mobile phone, you are directed to the new release - which is promoted thru the ads. Ok, so far. BUT, as a free user of Spotify, you can only listen the track in shuffle mode, not directly the promoted song (or link), so you are promoting actually some other's artist track(s), on your money, and the worse part, you can lose your play or stream for the promoted song, as the user/listener doesn't have the pacience to wait until he or she listens to your song, in this shuffle mode. Is there a hack how to avoid this situation? I mean for the free users of Spotify, which are the most..

so Toneden or hypeddit? :D

Were you using the regular Toneden/Hypeddit landing pages where you choose between music services? Please compare this to a Toneden Spotify App redirect link. This should give much better result. When a mobile user clicks they go to the real Spotify app, skipping the landing page entirely. This does not work with regular Spotify links, you will need an App Redirect link. Toneden generates an App Redirect link with their "Spotify growth" formula.

Another great video! One observation is I wonder if you have a large enough data set to really make this significant (duration, $ per day). I imagine if you either ran this for a longer period of time, ran multiple instances of similar campaigns over a period of time, or had a much more significant budget, the results might be more telling.

Looking for help please - i'm getting good conversions from FB ads, but the plays aren't counting on spotify. Any ideas why?

Whats the deal with India? I keep getting hits from India. India is fake with bots?

i wanna you explain about gain structure...it's amazing, but few channels explain about this.

Hi Andrew, great video as usual! Thank you. Would you consider doing a video on how to get out of the limited learning phase? I was under the impression that you needed 50 conversions within a week to exit the limited learning phase and yet some of my ad sets show this just after 48 hours..... Any thoughts?

Keep bringing this guy on fam! He’s an asset!🔥🔥💪🏾

Hey Andrew, quick question. I had a budget of $300 and I ended getting a couple thousands streams, under 1k listeners and around 800 favourites so far which I know the stats and ratio is very very good. Although I didn't engage this ad until a week after the release because the link I used was unknowingly not working. These numbers ramped up pretty quick but I never got on release radar despite the great save to listener ratio. Do you think it's because I didn't get numbers climbing right away or do you think there is another explanation? I hope you can answer this because I am very lost and kind of upset that release radar didn't engage on my song although I put some money down and got great results.
Thank you in advance!

Glad you went through all of this work to break it down, but I'm not sure that you interpreted the results properly.

I think it would be beneficial to run two completely identical campaigns for a few days. You might see that facebook initializes the campaigns differently and starts with random placements even when the campaigns are the same.

WAIT.. how are you 100% sure on these country tiers?

Is FeatureFM any good at this (the do accept Facebook pixels as well) or would you recommended sticking with Toneden or Hypeddit?

One thing I am curious about, has anyone tried to push the Spotify link directly, skipping the middle man(Toneden or Hypeddit)?
I am new to Facebook ads and advertising in general so there is definitely something I am missing, but my intuition tells me it would be more straight forward for the people who like our ads to click and be directed straight to Spotify?

Hey guys,
Why are you not coding your own landing page vs using a 3rd party service?

Love Lenseyes maths, big up from the physics department, mate!

Why does smarturl work anymore

Does anyone notice discrepancies between the data shown on FB ad manager and Toneden?

So considering the price plans, Hypeddit is the most cost effective?

How about actions within the landing page? (Button clicks)

That to me is more important compare to looking at the CTR.

The numbers are fine for CTR but it doesn't explain if people are going to stream the song or has the potential to stream a song.

Freaking Kyle you the man! When I become famous ima have to two freaky ass groupies ready for you, plus two more for Andrew for spreading this knowledge haha

This is why many artists hire ad people....my brain waves the white flag once it sees spreadsheets.

Thank you for this feedback.
Appreciate this so much

Hi Andrew! How do you setup the Landing page on your Facebook Page?

esta muy rápido :v csmre no entiendo 😂

holy mackerel!

I love him!

I use Toneden. Appreciate the in-depth comparison 👊🏾👊🏾. Does Kyle play 21 😉??

Your guest is a genius. Great video Andrew!! A+++

You guys even shared the spreadsheet 😀 you guys are the best 🙌🏾🙏🏾

fun fact i'm running the same ad sets and toneden is 7cent vs hypeddit 20cent per conversion. I was hoping to use hypeddit as it deeplinks to spotify so should get more streams in the end. I wonder why? maybe fb wants to avoid deeplinking so it favours toneden?

Very talented genius, thank you very much for your time

Don't use hypeditt! They are charging me monthly for their service when I deleted their account and no one at their company is willing to help. I have been emailing them for months. I might have to change my bank account to get it to stop! BEWARE!