Google Ads Detailed Demographics

Google Ads Detailed Demographics are a newer audience segment advertisers can use to optimize their campaigns. We can use these deeper demographics for Search, Shopping, Display, Video, and Discovery campaigns. This video will show you which Detailed Demographics are available for each campaign type. We'll go over every available Detailed Demographic available in Google Ads as well as how to implement them into your ad group targeting. Then we'll show you some strategies on how you can change your message to better speak to these new audiences.

0:31 - Types of Detailed Demographics
1:19 - Where to find Detailed Demographics in Google Ads
3:44 - Detailed Demographic availability by campaign type
4:33 - Observation vs. Targeting for Detailed Demographics
6:36 - Example of one strategy using Detailed Demographics
8:54 - Adding Detailed Demographics as audience exclusions

#detaileddemographics #googleads #ppc
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Тэги:

#google_ads_detailed_demographics #detailed_demographics #detailed_demographics_google_ads #detailed_demographics_adwords #adwords_detailed_demographics

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