The NEW WAY to Run Facebook Ads in 2024

I haven't ran ads in about a year do you suggest I start with an open audience or interests? Also, should I start with an awareness campaign or conversions (add to cart)?

Did u use the same ads for every campaign?

Could you please help me how to know our intresting audience plss

Hey Chase, great video! When you retarget warm audiences, i.e those who have added to cart - are you using the same ad creative, or a different one specialised for people who have added to cart? Cheers,

I have never seen such an honest video on Facebook, nobody share these strategies openly

You are a true guy
Thank you

My challenge is to setup datasets(pixel)

Need more clarity on this if you can make a video

No problem, I still have 4 months!






Kidding 😅

What do you suggest for someone who just started their company and hasn't run a single ad campaign yet?

This strategy was the way in 2018. Quite a few leading voices, strongly advocate for moving to fully broad, single campaign (per business goal) structures (with a creative strategy to complement).

Can you prove with unbiased testing (and data) that this strategy is still valid and better performing than one cbo campaign per geo, one broad BAU adset, then deploy your creative tests as DCT adsets against the BAU?

Another Banger by Chase,
Man i really wish i had a coaching session, been running facecbook ads for a while but super inconsistent results in the travel and tourism niche
gets to a point that even after a tin of optimization's there's still no improvement , honestly cant figure the errors.

Keep up the great work bro

Hey if anyone can help me that would be great. So my first ever ad campaign did fairly well about 10 dollars a lead and spent about 60. But as of lately I've spent about 120 and no leads whats so ever. I was ona restricted account of my first account after not agreeing to curcinveting setting or something like that. I made a new account and spent about 40 in the learning phase alone. I run a roof and gutter cleaning business if that helps at all.

Hello, very good content, Thanks for video! I am a beginner tho, still exploring FB ads, how can I learn to set up and understand these campaigns?

Thank you for the input! What happens when you have diverse products? Is it advisable to follow this structure, for instance, different sets of ads for sportswear, casual wear, and new arrivals within a retargeting campaign? Could you assist me with that?"

Facebook itself Is pushing for broad targeting Instead of selecting several Interest and I also see several dropshippers using this method.

So far i did one huge funnel with all my campaigns, doing the funnel in each campaign makes more sense i will try it 🙏
Which kind of creative you test in each campaign in order to not fatigue a small audience nieche ? ( you have to put different creatives for each campaign?)

Hi Chase! Awesome video 👏🏽 thanks for sharing. Definitely learned some interesting things here that I plan to implement. My biggest pain point is fluctuating ROI. Pretty decent budget (thousands) but the return is not reaching over 1.9 (almost 2 but not even 2 %) 😢

Can you please make in depth video about how to create all that add set and campaign.

Hi Chase, great video! I am new in this business and would definitely need a coaching call to start with better techniques. My store is up with some products, I am not very sure how to use FB ads efficiently to convert the sales and further scale the brand!!

Hey Chase, if my campaign doesn't bring results in the morning, do I pause it or let it run for entire day even if I'm losing?

Overwhelmed and don’t know where to start… 😢

this thumbnail was too clean

Thank you chase! this is really helpful for my company.

Has anyone been noticing likes haven’t really been happening for their posts lately?

Hi Chase, quick question. When you want to run ads for your clients, do you usually use your own original add account from your B.M, then run ads and change page/pixel for each client in the ad section or, do you create/partner every ads accounts from each of your client & run ads from their ads account?

I hope this won't jinx 2024 for us 😎😎😎😎😎

Usually what ratio budget do you allocate to awareness campaign compare to purchase campaign?

The biggest problem with facebook ads for me is always the money/fund. You need to invest a lot to see the result. And its in USD.

thanks for sharing this valuable content with us

Hey chase love your content ….. can you please make a video on to run Facebook ads for any local businesses

I heard that roas is myth. Is this true?

You’re using cleanshot x to record?

I would like to know, what kind of testing method did you use?, because am using a single interest with two same creative but different headline. And am not sure if it’s a good way to keep using it further! Could you tell me your thoughts please?

Fascinating, fascinating, fascinating. Always great, informative, and inspiring posts, Chase. Boom 💣💥

Jesus that must be some hefty AOV,
Unfortunately this wont apply to most.

AMAZING VIDEO🔥🔥🔥

Wassup Chase Chappell, could u help me out maybe? struggling in life.

Do you do stacked audiences or single ?

you're promoting "most brands have too many campaigns" while yourself you have 4 campaigns that can be easily managed in one campaign :D

But is it absolutely crushing it?

I'm getting website views from my ads but no significant conversion

can i ask, your broad is almost double the Cost per Result.. is that good?

Great value Chase. I have a question - for lookalikes, do you narrow the age range based on past purchases or keep it broad (18-65+)?

Should I use a different creative for each Campaign/Adset or can I reuse my best ads each time?

What do you think about running a awareness campaign to get web visit them? And should this be run alongside broad targeting? Thanks

Hi Chase, hope you are well... great informative videos as always! Question: If I am advertising to multiple countries, is it better to lump them all into one ad set or spilt each country into each individual ad set? Your knowledge would be much appreciated.

Hi Chase, I have a question about scaling. Some of my adsets perform pretty good but once I scale the budget up, performance tanks right away. Vertical scaling does not seem to work for my business. But how would you scale horizontally? Creating more campaigns targeting the same audience with different creatives?

@chase great video. Question on tracking… what does the attribution window (time) look like on Facebook? Is that data real time? Also, how can we confidently know what audiences to combine then scale?

Great video Chase, I love your content. It's very informative and easy to understand. You clearly know it all.

@chasechapelle do you help people start a brand from scratch like product hunting or stuff and then eventually. Basically start help them dropship until you have enough sales to turn it into a brand