Discover What Marketing Automation Really Is And How To Get Started
Overview
Lots of organizations have this misconception that marketing automation is a “set it and forget it” solution. Selecting the right technology for your needs, deciding on implementation resources, and defining the strategy (with sales cooperation) all have to come before the actual “set if and forget it” can come into play.
This session provides real processes, resources, and tactics to get started with marketing automation at a B2B organization. We’ll emphasize how manufacturing can leverage the tools and offer a real case-study with examples. You will walk away feeling confident with a plan in place and peace of mind.
Speaker: Lauren Nagys
Lots of organizations have this misconception that marketing automation is a “set it and forget it” solution. Selecting the right technology for your needs, deciding on implementation resources, and defining the strategy (with sales cooperation) all have to come before the actual “set if and forget it” can come into play.
This session provides real processes, resources, and tactics to get started with marketing automation at a B2B organization. We’ll emphasize how manufacturing can leverage the tools and offer a real case-study with examples. You will walk away feeling confident with a plan in place and peace of mind.
Speaker: Lauren Nagys
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