Brian Chesky’s new playbook

Brian Chesky’s new playbook

Lenny's Podcast

7 месяцев назад

202,664 Просмотров

Brian Chesky is the co-founder and CEO of Airbnb. Under Brian’s leadership, Airbnb has grown into a community of over 4 million hosts who have welcomed more than 1.5 billion guests across over 220 countries and regions. I had the privilege of working under his leadership, so it is a great honor to have him on the show. We discuss:
• How Airbnb has shifted their thinking on product management
• Why bureaucracy happens in companies, and how to avoid it
• The importance of founders diving into the details
• Why Airbnb moved away from traditional growth channels and what they are doing instead
• Airbnb’s newly released features
• How and why Brian encourages his team to set ambitious goals
• Why he says he still has a lot to prove

Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors: https://www.sidebar.com/lenny/?utm_source=lennys&utm_medium=newsletter&utm_campaign=waitlist&utm_content=pbod | Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams: https://atlassian.com/lenny/?utm_source=lennypodcast&utm_medium=paid-audio&utm_campaign=fy24q1-jpd-imc | Eppo—Run reliable, impactful experiments: https://www.geteppo.com/

Find the full transcript at: https://www.lennyspodcast.com/brian-cheskys-new-playbook/#transcript

Where to find Brian Chesky:
• X: https://twitter.com/bchesky
• LinkedIn: https://www.linkedin.com/in/brianchesky/

Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

In this episode, we cover:
(00:00) Brian’s background
(05:18) The current structure of product management at Airbnb
(09:21) How fast-moving companies become slow-moving bureaucracies
(12:20) Brian’s thoughts on performance marketing
(13:50) Airbnb’s rolling two-year roadmap
(15:30) Brian’s journey as CEO in a growing company
(18:34) Best practices for A/B testing 
(20:30) Who inspired Airbnb’s new direction
(23:18) The first changes Brian implemented at the onset of the pandemic
(24:51) Why founders should be “in the details” 
(30:15) Airbnb’s marketing, communication, and creative functions
(31:38) Advice for founders on how to lead
(34:15) Tips for implementing Airbnb’s business methodology 
(38:48) Airbnb’s winter release
(41:47) Why Airbnb no longer has separate guest and host teams 
(42:38) Brian’s thoughts on design trends 
(45:36) The importance of empowering hosts with great tools
(45:57) How setting ambitious goals improves team performance 
(50:05) Tips for preventing burnout
(56:02) Tips for personal and professional growth 
(58:19) Why Brian says he still has a lot to prove
(1:02:58) Paying it forward
(1:05:03) A fun fact about Brian
(1:09:26) Airbnb’s origin story

Referenced:
• Localmind: https://www.crunchbase.com/organization/localmind
• Config 2023 in review: https://www.figma.com/blog/config-2023-recap/
• Why Founders Fail: The Product CEO Paradox: https://techcrunch.com/2013/08/10/why-founders-fail-the-product-ceo-paradox/
• Hiroki Asai on LinkedIn: https://www.linkedin.com/in/hiroki-asai-a44137110/
• Jony Ive on Crunchbase: https://www.crunchbase.com/person/jonathan-ive
• Charles Eames: https://en.wikipedia.org/wiki/Charles_Eames
• Airbnb 2023 Winter Release: https://news.airbnb.com/en-in/airbnb-2023-winter-release-introducing-guest-favorites-a-collection-of-the-2-million-most-loved-homes-on-airbnb/
• Airbnb 2023 winter release reel: https://x.com/bchesky/status/1722243847751970861?s=20
• John Wooden’s website: https://coachwooden.com/
• An 85-year Harvard study found the No. 1 thing that makes us happy in life: It helps us ‘live longer’: https://www.cnbc.com/2023/02/10/85-year-harvard-study-found-the-secret-to-a-long-happy-and-successful-life.html
• Sam Altman on X: https://twitter.com/sama
• Alfred P. Sloan: https://en.wikipedia.org/wiki/Alfred_P._Sloan
• Bob Dylan quote: https://quotefancy.com/quote/950807/Bob-Dylan-An-artist-has-got-to-be-careful-never-really-to-arrive-at-a-place-where-he
• OpenAI: https://openai.com/
• Michael Seibel’s website: https://www.michaelseibel.com/
• Y Combinator: https://www.ycombinator.com/
• The Norman Rockwell Museum: https://www.nrm.org/
• Rhode Island School of Design: https://www.risd.edu/
• Joe Gebbia on LinkedIn: https://www.linkedin.com/in/jgebbia/
• Nathan Blecharczyk on LinkedIn: https://www.linkedin.com/in/blecharczyk/

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].

Lenny may be an investor in the companies discussed.
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Комментарии:

@sensei7022
@sensei7022 - 21.01.2024 04:01

Is he going for a war ? Or just taking about building a product

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@sg.2101
@sg.2101 - 17.01.2024 04:41

This is the best episodes ever. I had this in my watchlist but only coming back to this.
This jjst blew my mind..
A detailed teardown on twitter is coming very soon ❤

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@set_app
@set_app - 11.01.2024 06:47

Pure genius. Loved watching Brian think on the spot to these trying questions. Very well conducted interview 💥🚀🤙🏻

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@sidelnie
@sidelnie - 31.12.2023 23:34

Fantastic interview...It's a little sad to see Brian's graying hair as I always thought of him as a young startup founder.

I think Brian to should leave AirBnB and start another company. I think he should tinker with business concepts that drive strong emotional connection and put smiles on people's faces. Airbnb is great at driving economic value to hosts and guests but I think Brian is craving to do more. I might have to be outside of AirBnB. Best wishes and good luck Brian!

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@Calm_passion
@Calm_passion - 30.12.2023 13:05

Hi Lenny , Thank you so much for this interview! So grateful that I can listen to this from South Korea! Amazingly thankful

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@SanjayNegirocks
@SanjayNegirocks - 27.12.2023 20:33

I'll have to listen to this 10 times

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@krishsubramanian9703
@krishsubramanian9703 - 26.12.2023 04:24

I agree with the new direction and what prompted it. However, the 6-month release and Program management are not desirable for a company trying to reinvent itself. Many big corporations take directions from marketing and become feature companies rather than solving real customer problems. The designer and engineering team will take direction from marketing that have its own wishlist. The less said, the better about the Program management function which is fundamentally interested in status collection rather than being part of a customer problem-solving session.

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@LithicMetals
@LithicMetals - 23.12.2023 19:12

Great to listen to, but hard to watch.

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@user-iq2mi6ih5n
@user-iq2mi6ih5n - 23.12.2023 08:18

Brian steals ideas from y Combinator’s batch applications

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@alirazarizvi-34
@alirazarizvi-34 - 17.12.2023 17:24

This was incredible. I mean this had so much knowledge and wisdom being imparted, might have to watch twice to absorb it all.

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@mikeolsen_me
@mikeolsen_me - 14.12.2023 04:29

Good info. However, as many have said, he can’t keep his hands away from his face. So distracting to watch.
I just dimmed the screen and listened

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@kidparce
@kidparce - 01.12.2023 02:24

- User-Centric Iteration: Continuously iterate based on user feedback. Prioritize features that directly address customer pain points and enhance their experience.
- Data-Driven Decision Making: Leverage data to inform product decisions. A/B testing, user analytics, and qualitative insights should guide your roadmap.
- Cross-Functional Alignment: Foster collaboration between product, marketing, and engineering teams. Align on goals, timelines, and communication strategies.
- Narrative Storytelling: Develop compelling narratives around product features. Explain not just what they do, but why they matter to users.
- Feature Adoption Metrics: Define success metrics for feature adoption. Monitor how quickly users adopt new functionality and adjust strategies accordingly.
- Holistic Roadmaps: Consider the holistic impact of features. Merge separate roadmaps when features intersect, promoting a unified product vision.
- Anticipate Trends: Stay ahead of design trends and technological shifts. Anticipate user needs and adapt your roadmap proactively.
- Empower Hosts and Guests: Airbnb’s success lies in empowering both hosts and guests. Create tools that enhance their experiences and build a thriving community.
- Balancing Short-Term Wins with Long-Term Vision: While quick wins matter, maintain a long-term vision. Balance tactical execution with strategic planning.
- Founder Involvement: Founders should remain hands-on. Dive into details, inspire the team, and lead by example.

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@yanfranca8382
@yanfranca8382 - 29.11.2023 03:10

One of the greatest CEOs alive - and one of the most charismatic as well.

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@Patrick-vq4qz
@Patrick-vq4qz - 27.11.2023 16:59

This guy is so on target. I would like to work for and with him!

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@X-Dime
@X-Dime - 25.11.2023 06:28

Amazing! Just... Amazing!!!

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@maximilliansbabo2099
@maximilliansbabo2099 - 22.11.2023 10:11

5 mins till the video starts…

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@Wealtharch
@Wealtharch - 21.11.2023 19:11

Thanks for the great interview Lenny. Brian is my favorite CEO. Compared to other great CEOs, he seems to be willing to be interviewed more than the others. Why do you think that’s the case?

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@goneballistic
@goneballistic - 20.11.2023 23:36

so he basically just made actual product managers.

product managers are no project managers
they are not marketers
they are not designers


they just fixed a broken product org and created actual product managers

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@sohambhatia
@sohambhatia - 20.11.2023 21:16

Sheesh, Sam comment at end was a bar

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@sandratubale-dingal3005
@sandratubale-dingal3005 - 20.11.2023 07:56

Love this conversation!

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@benjaminajah4726
@benjaminajah4726 - 19.11.2023 20:22

From the elevation speech to the end, i knew this will be a greet video

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@thibaultpaul4571
@thibaultpaul4571 - 19.11.2023 07:07

amazing

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@Skarredghost
@Skarredghost - 19.11.2023 02:16

Amazing interview, very inspiring. Thanks for sharing it!

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@ankurmadan99
@ankurmadan99 - 18.11.2023 13:34

How would you scale when CEO reviews each project at a regular cadence and every decision comes top down?

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@user-rp6mc7sw9y
@user-rp6mc7sw9y - 17.11.2023 21:33

One of the best podcasts, I have ever listened. Thank you Lenny! Thank you Brian! Bless AirBnb!

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@yoongjason
@yoongjason - 17.11.2023 20:51

Terrific conversation. Brian's actions are an excellent example of a CEO real-time fighting off Day 2. Well done Brian. I also noticed a few Amazon head nods:

1) Bias for action

2) Single-threaded focus

3) One-way vs two-way door fast decision-making

4) Dive deep (Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them)

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@Divicati
@Divicati - 17.11.2023 19:34

This is gold, thank you both.

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@CoreyONeal
@CoreyONeal - 17.11.2023 03:32

"Every leader should be an expert in what they are leading. There should be no people managers in the company... meaning, you're only responsibility is people [and] not the work, not the domain. " 👏👏👏

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@amrmohallel
@amrmohallel - 17.11.2023 01:55

This might be the best podcast i ever watched

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@tanyatango4197
@tanyatango4197 - 17.11.2023 01:14

Asks guess why there is no bureaucracy and goes on to explain the exacty that! Only the controller of it is himself now!

While I cometely agree with his assessment of too many subdivisions, too many people manager leaders and misleading roles - this I am going to control everything is a classic toxic leadership model.

I can imagine the chaos and fire to generate those documentations he is talking about to report status... too many redflags..

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@fmiraftab
@fmiraftab - 16.11.2023 23:44

lenny - this was i think ur only podcast where u allowed the speaker to get on his soapbox. A bit of feedback - continue to reign in the discussions to ensure folks dont suck all the air out the virtual room

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@davidoshinpodcast
@davidoshinpodcast - 16.11.2023 08:01

Lenny
Thanks for this

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@tsengalbert2020
@tsengalbert2020 - 16.11.2023 07:04

Lenny I'm curious: when the CEO is very hands-on in the product decisions essentially the role of product managers is gone. But is that to say there are no more product people at Airbnb anymore? He mentions there is still a small group of senior experts but where do the delegation occur? How do you keep senior leaders from feeling powerless in terms of product decisions?

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@GoesByStrider
@GoesByStrider - 16.11.2023 00:16

And there it is. Here is what I suspect will become a historic recording, similar to the famous Steve Jobs interviews of the past. He has identified much of what I've felt is wrong with tech for so long. Specially in regards to how they've become so driven by internal politics. This was much needed. Makes me optimistic about the future. Thanks, Lenny.

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@sezaiburakkantarci
@sezaiburakkantarci - 15.11.2023 22:00

Brian is one of my heroes, with his relentless chase for what he calls a "seven star experience" for his customers.

From Paul Graham, to Brian, to us, to forward generations: "All you have to do is get 100 people to like you."

Thank you so much Lenny. This was a delight. 💫

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@aliyaismailova6897
@aliyaismailova6897 - 15.11.2023 18:47

Amazing podcast! Love it!
It is interesting how right after Brian told about too many unnecessary A/B tests you get an ad about experimentation tool 😄

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@satoriasimov9169
@satoriasimov9169 - 15.11.2023 13:52

Brian 🫡

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@hovgrig
@hovgrig - 15.11.2023 13:21

Thanks for a great work Lenny 👍I'm not driving without your podcast on anymore.

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@mbrochh82
@mbrochh82 - 15.11.2023 08:43

Here's a ChatGPT summary:

- Many founders apologize for how they want to run their company, leading to a lack of clarity and direction.
- Clarity and unified direction are essential for a successful company.
- Brian Chesky got involved in every detail of Airbnb and emphasized that leaders should be in the details.
- Micromanagement is different from being detail-oriented; it's about knowing the details to ensure good performance.
- Brian Chesky is the CEO and co-founder of Airbnb, which has grown into an $80 billion business.
- He advocates for a new approach to running Airbnb, focusing on product quality and organic growth rather than traditional paid growth channels.
- Airbnb has a single company roadmap, and Chesky is closely involved in every design and feature.
- Chesky also discusses personal balance, avoiding burnout, and continuous learning to stay ahead of business growth.
- Sidebar is a service for creating a personal board of directors for career advice and support.
- JIRA Product Discovery is a tool for product teams to prioritize and roadmap effectively.
- Chesky believes CEOs of product or tech companies should act as the chief product officer.
- He transformed Airbnb's work culture to be more functional, less bureaucratic, and more aligned.
- Airbnb's product management has evolved, combining product development with marketing and offloading program management to specialized managers.
- The company has shifted away from heavy reliance on performance marketing, focusing on building the best product and educating customers about it.
- Airbnb operates with a rolling two-year product strategy roadmap and releases products biannually.
- Chesky emphasizes the importance of leaders being in the details and having a hands-on approach.

- Main message: Clarity, detail-oriented leadership, and a unified direction are crucial for a company's success, and CEOs should be deeply involved in product management and development.

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@nat.serrano
@nat.serrano - 15.11.2023 02:01

He’s a great speaker, he should speak more often .

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@user-sx7fq9hi7p
@user-sx7fq9hi7p - 15.11.2023 01:46

why does he keep touching his nose? is he doing coke?

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@bertobertoberto3
@bertobertoberto3 - 14.11.2023 17:12

Deep

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@ongyufei9297
@ongyufei9297 - 14.11.2023 11:42

why is he touching his face or nose so frequently?

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@tejaskothari673
@tejaskothari673 - 14.11.2023 09:02

is his nose ok?

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