Google Tag Manager Tutorial: What is it? How Does it Work?

What is Google Tag Manager? So many people are confused about Google Tag Manager. What is it? How does it work? In this video, John Lincoln will introduce you to Google Tag Manager.

(00:15) What is Google Tag Manager?
Tag Manager by Google is a way to deploy tags on a website. You'll use Tag Manager to set up a container on another website, add the tags in Tag Manager which will create a unique code, and then deploy that code on the website, enabling you to track anything you want.

(00:54) Easy Integration
As part of the Google suite of tools, Google Tag Manager easily integrates with Google Analytics 4, Google Ads, and more.

(01:12) Google Tag Manager Quick Notes
- It's a software and website
- You can use it to create unique tracking codes
- Add unique tracking codes to other websites to track metrics
- Keep track of all your codes in one place

Need help setting up Google Tag Manager? Do you have more questions on how it works? Reach out at [email protected]

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