Linkedin Vs Facebook Ads - A look at how Linkedin ads compare to facebook ads for b2b marketing

A quick look at how Linkedin ads compare to Facebook ads for b2b marketing.

Are LinkedIn ads too expensive?
What gets lower cost per click?
What gets lower cost per lead?

My opinion?


Facebook ads are better for b2c but Linkedin dominates for b2b.

Linkedin ads usually get a bad rep for costing too much but that's only part of the story. You really have to look deeper to see what happens after the click.

How long are they spending on the website, how quickly do they bounce, and how much more qualified is that traffic by source?

When it comes to b2b marketing, you have to keep in mind that b2b buyers aren't impulse shopping - They need to be shown that you are the expert in your space and learn to trust you.

For this, Linkedin ads win hands down.

Тэги:

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