Intercultural Communication in DouYin(Tik Tok).

In order to figure out how intercultural communication is applied in China’s short video social software, I used the “Dou Yin” app as the sample to analyze the short videos which contain cultural contents. Here I interviewed three people including the celebrity in “Dou Yin”, the director in the short video producing industry and a professional video producer. They gave me their own views on how the intercultural content is spread in “Dou Yin”, what’s the advantages and characteristics of its transmission and how can it be improved to be a better carrier in the future. I found that “Dou Yin” can be an excellent channel for cultural transmission with its ability to spread widely in a short period of time, as long as its supervision and control is developed to a higher level. In the context of Chinese society, “Dou Yin” software can be innovation and change of the video industry. It will certainly make greater contributions to the media and cultural dissemination in the future.

Тэги:

#short_videos #video #app #cultural_communication

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