Optimising Performance Max Campaigns in 2024

Hi Aaron in your 49$ course for google ads optimization are included kpi optimization like CPL, CPV, CTR CPC, ROAS ecc..? Is it for 2024? And there are DemandGen optimization?

How many days do your campaigns ideally need to be running in order to see this data?

All those different „optimizing Pmax“ campaigns videos and even on this one channel, gives me the feeling that there is kind of a helplessness and perplexity when it comes to producing good and consistent results with pmax. This all still feels like trial and error. In my opinion, and my work with various agencies confirmed my impression, people are having a hard time getting performance max to deliver consistently good results. 1.5 years and 4 different agencies could not get pmax to deliver good results on my account. So I stick to John Moran and revert to standard shopping.

Hey Aaron, your videos are great. Is there any upcoming series focused on B2B and/or Lead Gen usign PMAX? There are too little info and usually they are contradictory. Cheers!

Thanks Aaron, you should be open to membership. And I will support you, your content is very useful to my work.

Nice little nuggets at the end there.

Good work

Hi Aaron, I have been reviewing my Pmax campaigns setum by my management agency and i have the some products split across 2 Pmax campaigns. Should i be concerned? I have the standard product type Pmax campaign then i have a low performing campaign tht includes some of the same products? seems a strange setup

Thank you Aaron for this insightful video.
Questions: if from the beginning a single Performance Max campaign had been structured with multiple asset groups defining different categories of an e-commerce business, what advice could you give to restructure these asset groups into separate Performance Max campaigns?

When restructuring asset groups, should I keep the asset group that works best in the existing campaign which has over a year's worth of data?

Should I start from scratch and lose the data accumulated in the existing campaign?

Thanks for your time and help!

Thanks for the tips!
I have a question about changes in performance max campaigns. Can such changes affect the campaign in a bad way? I've noticed when I added search terms, a campaign performed better. But when I added some budget, it was totally broken after. I am afraid that such changes like adding search terms, audiences and assets altogether harm my campaign.
By the way, does anyone see the bad effect of adding a budget, as I see?

Thank you Aaron!

aaron i love your content. can you make some content about dynamic remarketing and detailed tag manager and conversion tracking

Thank you. Great video

Would you suggest a Perf Max campaign over a search campaigns for a private orthodontic clinic in the UK? Is it a good idea in terms of Google health sector regulations?

Thank you for this information! Very valuable and I am about to run a campaign. Perfect timing. I am grateful for the check lists
Printing them up. All the best in 2024!!! I look forward to your videos.

How to add square pin(with out searching keyword) on google maps? Which campaign we have to gothrough? I am not able to find