If you want to keep your current customers engaged, win back previous customers, and drive increased purchases, retention marketing is the key.
But to truly excel, you need to put in place some main metrics and KPIs, namely:
► Customer lifetime value (CLV)
► Retention rate and churn rate
► Average revenue per user (ARPU)
► Net promoter score (NPS) and customer satisfaction
In this video, we'll explain what these metrics and KPIs are and how they can help your retention marketing efforts.
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